|Dan Gruhl at 2015 Cognitive Colloquim|
Watson Concept Expansion, on demonstration at the Cognitive Computing Colloquium in San Francisco, expanded the cognitive system’s dictionary of related words, concepts, euphemisms, and colloquialisms to better-understand context across any industry or field. Dan’s team feeds Watson unstructured data from blogs and news articles, to Twitter’s firehose, among other sources.
Then, because this is a human-machine partnership, meant to augment one another’s intelligence, the human expert begins to tell Watson what is relevant (squeaky brakes), and not (I need a break). While Watson gathers and organizes by relevance online documents and discussions about how to fix various kinds of brake problems.
“It’s a game of patterns. If I start with ‘apple’ and ‘blackberry’ in the tool, it needs to interact with me a few times before it realizes I am talking about fruits and not cell phone manufacturers.” Dan said.