Are you worried about data residency and privacy regulations issues while doing a marketing campaign? No more!
India is one of the fastest growing digital economies in the world and is poised to become a trillion-dollar digital economy in the coming few years. India will have a 90% mobile penetration by 2022 and is projected to have close to 850 million internet users. Businesses will reap tremendous value from this growing digital […]
Incumbents Strike Back – Insights From the Global C-Suite Study
IBM CXO STUDY INSIGHTS INCUMBENTS STRIKE BACK Through a cluster analysis of the participants of the study, three archetypes or organizations emerged – the reinventors, the practitioners, and the aspirationals. These organizations are placed at different stages of the Digital Revolution and are eyeing opportunities from their vantage point. We have come a long way […]
Game Plan for Gone Goal
Gone Goal Digital reinvention can be a game changer if practiced and deployed with a game-plan. Learn more from FIFA 2018 World Cup’s goals missed! The energy of World Cup is always enticing if not alluring. And likely so. Most strategic management rules and methods are built using sports game plan. Be it organizational […]
Uncovering customers unmet need
In todays’ age, empowered and digitally connected customers is a cliché. However, they still continue to be one of the main reasons that keep a marketer awake at night. Todays’ customers are equally forthcoming in sharing their positive as well as their negative experiences with the entire world and with just a few clicks. Customer […]
Enabling sustainable business growth: The age of digital ecosystems
Enabling sustainable business growth: The age of digital ecosystems By Parag Risbud, Digital Strategy, IBM The world around us is changing and this change is influencing the way in which consumers lead their lives. Organizations are realizing that one cannot assume to be in control of the events or else it could be detrimental to […]
Experience driven Consumption – Human Centered Design + Data x Machine Learning
Every second CxO I met , talks about customer centricity , Hyper personalized experience , targeted marketing etc. etc.. but as soon as you land into consuming services , it’s all about what I am here to sell . This is a across industry experience be it Telecom, Financial Services, Retail Commerce, I am yet […]
PLATFORMification- A Business Model for Insurance Industry: Surviving & Thriving in Exponentially Changing Technology Eco-system
Current Challenges: Most of the Insurance Companies are experiencing disruption coming from startup InsurTechs who are leveraging modern digital technologies of Mobile, Cloud, AI/Cognitive, Blockchain, IOT etc., to deliver an exceptional customer experience. Whereas, insurance companies are struggling to match the customer experience being delivered by InsurTech. Why? One reason is legacy IT infrastructure. But […]
How Banks Can Remain Innovative on Continuous Basis in the Digital / AI Era
With technological advancements in Digital and Artificial Intelligence, in coming few years, human beings will get back to their intrinsic nature- ability to apply human wisdom and creativity. Most of the tasks based on mathematics and memory will be delegated to machines. In Banks, more than 50% of the operations related to regulatory compliance, loan […]
The True Potential of IoT!
Internet of Things – Is it a buzz word? Actually No, we not only hear it every day, we are also seeing it making inroads into our homes and offices. IoT was coined way back in 1999 by an MIT researcher and P&G exec Kevin Ashton. Ever since, the technology has come a long way. […]
The Voice of Digital; Shake or get shaken
Blog on Digital Strategy The Voice of Digital; Shake or get shaken The pace of change in the industry is accelerating. Markets have evolved from a state of organizational centricity, in which manufacturers and service providers largely defined what to produce and market to customers, to one of individual centricity, in which empowered consumers demand insight-driven, […]