August 20, 2021 By Anastasia Komarova 3 min read

At IBM we do everything with the success of our customers in mind. At IBM Cognos Analytics, we strive to become your AI co-pilot with an integrated, easy to manage, and extensible data and analytics platform, powered by IBM Cloud Pak. With Cognos, we enable our customers to be faster, smarter and look beyond what may just be visible, and do all that with confidence.  It is therefore with great excitement and appreciation that we announce that we have been recognized as a Customers’ Choice in the August 2021 Gartner Peer Insights ‘Voice of the Customer’: Analytics and Business Intelligence Platforms. 

Read the full report  

We are thrilled that our customers share our vision and appreciate all those who have taken the time to share their successes. The Gartner Peer Insights Customers’ Choice is a recognition of vendors in this market by verified end-user professionals, taking into account both the number of reviews and the overall user ratings. To ensure fair evaluation, Gartner maintains rigorous criteria for recognizing vendors with a high customer satisfaction rate. Based on this valuable feedback, we saw three key trends emerge:

Cognos allows you to be…

Faster and Smarter

We have infused AI throughout the entire analytics lifecycle making data prep, data analysis, insight discovery and dashboard creation faster and smarter than ever before.

Here’s how one reviewer shared their appreciation:

“The enterprise approach of being able to give users what they want, when they want it, and how they want it. The full breath of services included with Cognos Analytics can service the who organization without add-ins or additional buy ins.” – Sr Financial Analyst, Energy and Utilities and link to full review

Operate with Confidence

As companies work to build up their data cultures, we need to ensure that customers feel empowered and confident in using their data. We continue to provide industry leading flexible governance to ensure that data is always secure, and insights are properly accessed by the right audiences. Additionally, our enterprise-grade pixel perfect reporting allows customers to confidently distribute data insights at scale, in multiple formats, with different filters and in any language.

“We are heavy users and have been very pleased the past few years on their vision for the product along with the speed they are delivering new functionality. We heavily rely on Cognos Analytics for secure/SOX controlled reporting environment.”  – Senior Director, Manufacturing and link to full review

Go further

Cognos Analytics facilitates greater collaboration between various personas and functional roles in end-to-end data projects by going beyond BI. For organizations mature in their AI lifecycle, we offer Cognos as a cartridge on Cloud Pak for Data, which allows customers to reap the benefits of container management, data virtualization, AI/ML, Planning and more on a consolidated platform.

“This tool is amazing in the sense that it uses machine learning, deep learning, cognitive intelligence capabilities which make its feature shine among other tools. Definitely, this tool has filled the gaps that were created by other popular BI tools.” – Consultant, Services and link to full review

At IBM Cognos Analytics people will always be at the heart of our products. When our users take the time to submit reviews and share feedback, they are molding our products and influencing our customer journey. So, to all our customers who submitted reviews, thank you!

Together, we will continue to elevate analytics and ensure we guide users to ask questions, explore possible futures, and feel empowered to link data, models, and insights to the business problems they are meant to solve and the decisions they are meant to inform. We are the co-pilot for businesses to be agile, resilient, and competitive for whatever tomorrow may bring.

If you haven’t yet, try Cognos Analytics for free today: Start the Trial

Please check out the following IBM Customer case studies to see how some of our most innovative and engaged customers are using Cognos to drive success in their organizations.



Ministry of Defence:


The GARTNER PEER INSIGHTS CUSTOMERS’ CHOICE badge is a trademark and service mark of Gartner, Inc., and/or its affiliates, and is used herein with permission. All rights reserved. Gartner Peer Insights Customers’ Choice constitute the subjective opinions of individual end-user reviews, ratings, and data applied against a documented methodology; they neither represent the views of, nor constitute an endorsement by, Gartner or its affiliates.

 Gartner, Gartner Peer Insights ‘Voice of the Customer’: Analytics and Business Intelligence Platforms, Peer Contributors, Aug 9, 2021

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