What do will.i.am and IBM have in common? As it turns out, quite a lot.  

Like IBM, the entrepreneur, musician, and philanthropist has made a significant mark on the technology industry. In his role as a futurist, will.i.am helped companies like Apple and Deutsche Telekom. He also shares IBM’s commitment to empowering the next generation of tech leaders, via his i.am/Angel Foundation, funding STEAM education and robotics programs for 12,000 students from disadvantaged backgrounds.  

What on the surface may seem an unlikely combination, will.i.am and IBM teamed up on Focus Your Ideas (FYI) to empower the next generation of creators. Running on IBM Cloud, the application is engineered to inspire and empower artists, creators, and innovators to collaborate seamlessly, with everything from messaging to high resolution file sharing and calendaring all in one place. 

FYI breaks the mold of collaboration platforms with its focus on creator protection. Enabled by IBM technology, FYI harnesses cryptography methods like ECDHE and ECDSA to secured messages and projects from end to end. It also provides detailed traceability of contributions—every file added, every chat sent — making it clear where credit is due throughout the creative exchange.  

“IBM supported FYI from the beginning, combining their experience in trusted computing with FYI’s creativity and collaboration tools. IBM is the ideal partner to team with FYI to represent the vision we have to provide trusted and secured collaboration tools for creatives everywhere,” commented will.i.am. 

FYI will also begin working with IBM iX, the experience design partner within IBM Consulting, to empower the creation of exceptional experiences for FYI’s users. 

Today at THINK, will.i.am and IBM SVP of Marketing and Chief Communications Officer Jonathan Adashek will discuss the philosophical synergies that brought them together and how the FYI platform is evolving with new IBM enhancements to help creators maximize the productivity of their collaborative efforts. 

For more information, visit www.ibm.com/consulting and www.fyi.ai.  


Statements regarding IBM’s future direction and intent are subject to change or withdrawal without notice, and represent goals and objectives only. 

Was this article helpful?
YesNo

More from Artificial intelligence

Advance your enterprise Journey to Hybrid Cloud and AI powered by AIOps on Z

2 min read - Thanks to rising costs, skills shortages and ever-growing security threats, businesses must adapt quickly to shifts in demand patterns brought on by a digital workforce and rapidly changing buyer behavior. That requires putting extra emphasis on the resiliency and performance of your business processes and supporting applications. For larger IT organizations with increasingly hybrid and complex application landscapes that often include IBM Z®, it’s essential to take a comprehensive approach to IT operations. The challenge becomes “How do you effectively sift through terabytes of…

How IBM helps Wimbledon use generative AI to drive personalised fan engagement

4 min read - For two weeks in July, the All England Lawn Tennis Club (AELTC) hosts Wimbledon, the most prestigious tournament in the sport. IBM has been partnering with the Club for more than three decades, enhancing coverage of The Championships and engaging fans with rich data-driven insights. This year, some of the most compelling stories of the tournament will be told with the help of IBM® watsonx™, the enterprise-ready generative AI platform. How watsonx keeps Wimbledon fans up to date The new…

IBM, with flagship Granite models, named a strong performer in The Forrester Wave™: AI Foundation Models for Language, Q2 2024

6 min read - As enterprises move from generative artificial intelligence (gen AI) experimentation to production, they are looking for the right choices when it comes to foundation models with an optimal mix of attributes that yield trusted, performant and cost-effective gen AI. Businesses recognize that they cannot scale gen AI with foundation models they cannot trust. We are pleased to announce that IBM, with its flagship Granite family of models, has been named a strong performer in the Forrester Wave™: AI Foundation Models…

IBM Newsletters

Get our newsletters and topic updates that deliver the latest thought leadership and insights on emerging trends.
Subscribe now More newsletters