#analytics
What is master data management?
Master data management (MDM) is a comprehensive method to define and manage an organization’s critical data. It provides a single, trusted view of data across the enterprise, agile self-service access, analytical graph-based exploration, governance and a user-friendly dashboard.
IBM Master Data Management solutions establish a single, trusted 360-degree view of data and enable users through self-service analytics to deliver insights.
The Heart of Digital Transformation: Master Data Management
Learn more about MDM use cases from IBM experts and understand how machine learning, data visualization and cloud technology are innovating this solution space.
MDM features
Agile self-service access to trusted data
Empower users by providing security-rich, governed self-service access to trusted data across the enterprise for opportunity-oriented experimentation and collaboration to drive innovation, better insights and business decisions.
Entity insight with analytical MDM
Provision and operationalize MDM data with graph-based exploration of master data, transactional data and Hadoop to drive entity insight and analytics.
Consent management
Capture content to enable governance and adhere to regulatory compliance requirements.
Optimize master data environments
Improve efficiency and more proactively manage data and respond to changes, using the agile and intuitive dashboards within the stewardship center.
See what's new in MDM
Zions Bancorporation improves customer service with the help of IBM
With the help of IBM InfoSphere® Master Data Management, Zions gained a 360-degree view of its clients to deliver superior customer service, regardless of the communication or transaction channel chosen by its clients.
IBM Master Data Management Express
More rapidly and more easily deploy a master data management solution to leverage trusted data and create a 360-degree view of information — within hours.
What marketing campaigns are missing: MDM Express
Discover what your marketing campaigns are missing and how to easily identify prospects within minutes, using machine learning-powered technology.
Products
IBM InfoSphere Master Data Management
Manages master data for single or multiple domains, including customers, suppliers, products, accounts and more
IBM InfoSphere Master Data Management Collaborative Edition
Provides product information management and collaborative MDM capabilities
IBM Master Data Management Express
Rapidly and easily deploys an MDM solution to leverage trusted data and create a 360-degree view of information
IBM Master Data Management on Cloud
Helps your business gain a trusted view of data in a hybrid computing environment
IBM InfoSphere Master Data Management Reference Data Management Hub
Centrally manages and distributes reference data across the enterprise as a standard
Resources
Trusted data with IBM InfoSphere Master Data Management
Learn how IBM InfoSphere Master Data Management provides a single, trusted view of critical business data to users and applications on premises and on the cloud, thereby helping reduce costs, minimize risk and improve decision-making.
Insights into master data management trends for your business
Watch analyst Andy Hayler's spin on MDM, and learn how adopting an MDM solution provides deeper insights into data and leads to better and more cost-effective business processes.
Enabling information-driven insights
Empower every data user and line-of-business leader with high-value, 360-degree views of trusted data to drive business insights and intelligence.
GDPR (General Data Protection Regulation)
Accelerate your personal data discovery and protection journey with the help of IBM.
“Working with IBM, we have created a solution to help achieve major cost-savings.”
—Hilary Simpson, Lead of ICT Business Partnering – Service Integration and Multi Agency Working, London Borough of Camden
Client success
Zions Bancorporation
Zions Bancorporation sought a standardized, highly secure way to store and access a comprehensive view of its customers’ interactions with the bank.
London Borough of Camden
London Borough of Camden is reinvesting in innovative social programs by getting a single, trusted view of their citizens.
Government of Odisha
The Government of Odisha found a smarter way to fight welfare fraud and deliver the right benefits to the citizens who need them the most with IBM Analytics solutions.
Related products
Entity analytics
Detect non-obvious relationships, resolve entities and find threats and vulnerabilities that are hiding in your data — with entity analytics solutions.
IBM InfoSphere Information Governance Catalog
Apply a standardized approach to discovering your IT assets and define a common business language — with the InfoSphere Information Governance Catalog.
IBM InfoSphere Information Server
Create and maintain trusted information to support strategic business initiatives like big data, point-of-impact analytics, MDM, and application consolidation and migration.
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