What is master data management?

Master data management (MDM) is a comprehensive method to define and manage an organization’s critical data. It provides a single, trusted view of data across the enterprise, agile self-service access, analytical graph-based exploration, governance and a user-friendly dashboard.

Master data management solutions from IBM establish a single, trusted, 360-degree view of data and enable users to deliver better business insights through self-service analytics.

Master data management benefits


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