What is master data management?

Master data management (MDM) is a comprehensive process to drive better business insights by providing a single, trusted, 360-degree view into customer and product data across the enterprise.  Agile self-service access, analytical graph-based exploration, governance and a user-friendly dashboard accelerate product information management (PIM) and master data programs.

Now you can experience the enterprise readiness of MDM on an integrated data management and analytics platform, IBM Cloud Pak® for Data. Use the IBM MDM product either as an add-on or as an included data source service, making virtually all of your data available across hybrid or multicloud environments to fuel your AI applications.

Read the analyst report: Modern MDM →

Gartner Peer Insights Customers’ Choice 2021 logo

IBM named a Customers’ Choice in the 2021 Gartner Peer Insights “Voice of the Customer”: Master Data Management Solutions*

Master data management benefits

Modernize your existing capabilities: All data, anywhere with MDM for IBM Cloud Pak for Data

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Next steps


* Gartner Peer Insights "Voice of the Customer": Master Data Management Solutions, 4 June 2021.

Gartner Peer Insights reviews constitute the subjective opinions of individual end users based on their own experiences, and do not represent the views of Gartner or its affiliates.

The Gartner Peer Insights Customers’ Choice badge is a trademark and service mark of Gartner, Inc., and/or its affiliates, and is used herein with permission. All rights reserved. Gartner Peer Insights Customers’ Choice constitute the subjective opinions of individual end-user reviews, ratings, and data applied against a documented methodology; they neither represent the views of, nor constitute an endorsement by, Gartner or its affiliates.