Overview of master data management

What is master data management?

Master data management is a comprehensive process that defines and manages an organization’s critical customer and product data. It provides a single, trusted view into data across the enterprise, with agile self-service access, analytical graph-based exploration, governance and a user-friendly dashboard to accelerate product information management (PIM) and master data programs.

Master data management solutions from IBM establish a single, trusted, 360-degree view of customer and product data, enabling users to get better business insights and drive growth through self-service analytics.

Master data management benefits

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