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Acquire, govern and syndicate product data across channels

IBM Product Master (formerly IBM InfoSphere® Master Data Management Collaborative Edition) provides trusted product information management (PIM) and collaborative master data management (MDM) capabilities. It creates an accurate and up-to-date repository of product and service information that can be used throughout organizations for strategic business initiatives. Product Master aggregates information from any upstream system, enforces business processes to ensure data accuracy and consistency, and synchronizes trusted information with downstream systems.

Product Master helps organizations achieve better operational efficiency, manage compliance and drive data-based digital transformation.

Five reasons to master your product data


Helps users better understand data

Improves ease of use with new persona/role-based interfaces to help users better understand their data with an intuitive experience to deliver business value to end-users.

Improves data stewardship and governance

Enhances data stewardship and governance by enabling consistent and fast delivery of trusted information across the enterprise.

Manages digital assets

Provides the ability to manage unstructured data — such as videos, images, product brochures, product data and the like — from one centralized place.

Provides powerful workflows

Enhances your key workflows with a powerful collaborative authoring task. Streamlines critical business processes including new product introduction (NPI).

Improves productivity with machine learning

Improves end user productivity by leveraging machine learning (ML) capabilities for data standardization and categorization.

Runs on IBM Cloud®

Provides flexibility and lowers cost through a subscription-based pricing model.

Key features of Product Master

Flexible and adaptive data model

First solution in the market with a truly flexible and adaptive data model that helps organizations react to changes efficiently. Introducing a new category of products or adding a new attribute on existing products can be achieved in minutes without any dependency on IT and/or system integrators (SI).

Easy integration with key enterprise applications

Run in heterogeneous IT environments using scheduled and on-demand jobs, import/export templates, XML, multiple protocols, and REST/web services for ease of integration with other enterprise applications. Get up and going fast by using prebuilt data models, industry workflows and integration tooling features.

User interface-based rules engine for data quality

Provides a powerful user interface (UI)-based rules engine that makes it easy to create and maintain hundreds and thousands of data quality rules without the need of any coding or scripting knowledge. The rules engine makes it easy to adapt to ever-changing business demands.

Provides supplier collaboration

The built-in supplier portal allows for efficient collaboration with suppliers thereby removing the manual error-prone process of exchanging product information. The system also provides dashboards with supplier scoring on various parameters such as turnaround time, supplier data quality and so on.

Enhances data stewardship

Uses prepackaged validations, rules, calculations and automation to enforce data quality and business rules. Provides role- and attribute-level security to help you segment product data by business responsibility (such as logistics, finance, pricing, marketing, supplier) and control user actions (like view, edit, approve). Ensures users access only the data relevant to their role or business function.

Provides performance and scalability

Delivers a high performance and scalable MDM solution with advanced collaborative capabilities that enable you to process and manage large volumes of enterprise data. Also, the docker-based deployment allows for auto scale up of the core services thereby providing automated scaling capability for any load.

Provides omnichannel experience

Out-of-the-box connectors to the most popular commerce solutions and marketplaces such as Amazon, eBay, Magento, Adobe, Google Merchant Center, HCL Commerce provides a truly omnichannel experience. In addition, the GS1 connector to data pool provider, 1WorldSync, helps syndicate the product information to thousands of providers in an automated and seamless manner.

Provides person-based dashboards

The various persona-based dashboards provide quick and meaningful insights into the product data on data completeness, data quality, vendor performance and so on.

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