One-of-a-kind partnership
IBM and Adobe have a robust 20+ year partnership across both technology and consulting services, powered by AI and hybrid cloud innovation. We are helping clients benefit from the full value of agentic and generative AI in marketing, content creation and governance. Our shared ethical AI principles have led us to adopt each others’ technology and co-create new offerings for our joint clients to create impactful, personalized experiences at scale.
The Adobe and IBM Co-Creation Lab is composed of Adobe and IBM product engineers working hand in hand to innovate joint solutions that leverage the best of both the Adobe and IBM software portfolio.
We believe that AI is only as good as the data on which it is trained. IBM and Adobe have built enterprise solutions to orchestrate customer experiences wherever client architecture demands - enabling trusted AI experiences across hybrid environments without sacrificing governance, transparency, or control.
Our partnership brings together real-time customer data and AI orchestration from Adobe Experience Platform and CX Enterprise Coworker with IBM watsonx’s enterprise-grade agentic infrastructure and Red Hat OpenShift’s hybrid cloud foundation. The result is a production-ready, end-to-end agentic AI stack designed explicitly for regulated, complex environments.
Adobe recognizes IBM as the 2026 Adobe Customer Experience Orchestration AI Technology Partner of the year and the 2026 Adobe CXO Partner of the Year - Western Europe
Adobe recognized IBM as the 2025 Digital Experience Technology Partner of the Year
Adobe recognized IBM as the 2024 Adobe Digital Experience Partner of the Year - EMEA, United Kingdom, and Ireland
Joint value
- watsonx Orchestrate and the Adobe Marketing Agent
- watsonx.ai in AEP
- Order Management for Adobe Commerce
watsonx Orchestrate and the Adobe Marketing Agent
IBM and Adobe have collaborated to make the power of CX Enterprise Coworker and Adobe AI Agents available for use within watsonx Orchestrate’s Agent Catalog. IBM customers can access the Adobe Marketing Agent directly from the catalog to leverage Adobe’s customer experience intelligence alongside other enterprise agents and tools of their choice.
AEP embedding watsonx.ai
Adobe is integrating IBM watsonx into Adobe Experience Platform applications, giving marketers the ability to manage and govern both predictive machine‑learning models, LLMs and agents with enterprise‑grade transparency—ensuring that insights used to optimize journeys, understand customer intent and guide spending decisions remain trustworthy and explainable.
Order Management for Adobe Commerce
IBM and Adobe collaborated to bring the power of IBM Sterling OMS’ intelligent promising and order management to Adobe Commerce. This integrated accelerator enables small and medium-sized businesses to leverage best-in-class order management capabilities alongside their existing Adobe Commerce environment.
Resources
Explore these resources to design, deploy, and manage enterprise AI with Adobe and IBM.
AI agents can dramatically accelerate your ability to react to new information and context, but preparing data sets for every individual AI use case is time-consuming and expensive. In this session, learn how to build a semantically rich layer of metadata knowledge that automates the retrieval of relevant structured and unstructured data—making the right information available instantly for employees and AI agents.
