A Smarter Planet

Social Business

From liking to leading.

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Get social. Do business.

Social business technologies help people connect, communicate and share information. Becoming a leader in your marketplace means using social solutions to transform how business gets done—driving cost savings, increasing revenue and cultivating competitive advantages.

Learn why empowered employees and engaged customers are the foundation for becoming a successful social business.

Build a smarter workforce Create exceptional customer experiences

Watch conversations on industry issues

Maribel Lopez, Lopez Research

Maribel Lopez
Founder and
Principal Analyst,
Lopez Research

Transcript (74 kb)
Ted Schadler, Forrester Research

Ted Schadler
Vice President and Principal Analyst, Forrester Research

Transcript (115 kb)
Deepak Advani, IBM Business Analytics Products and Solutions

Deepak Advani
Vice President, IBM Business Analytics Products and Solutions

Transcript (86 kb)
Andy McAfee, MIT and Enterprise 2.0

Andy McAfee
Principal Research Scientist, MIT Center for Digital Business

Transcript (114 kb)
Ray Wang, Principal Analyst and CEO, Constellation Research

Ray Wang
Principal Analyst and CEO, Constellation Research

Transcript (118 kb)
Irene Greif, Director, IBM Research Center for Social Business

Irene Greif
Director, IBM Research Center for Social Business

Transcript (129 kb)
Mike Rhodin Senior Vice President, IBM Software Solutions

Mike Rhodin
Senior Vice President, IBM
Software Solutions

Transcript (81 kb)
Stephen O'Grady and James Governor

Stephen O'Grady and James Governor
Analysts and co-founders, Redmonk

Transcript (148 kb)

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