AI-powered Predictive Customer Insights for Your Business
Discover AI-powered audiences
Dynamic, AI-powered audience generation allows you to stay in tune with your business and keep a finger on the pulse of your customers, enabling you to be pro-active and customer centric.
Designed for the marketer
The analytics has been pre-built, and the visual, interactive interface allows you to explore digital marketing insights and customer behaviors with no technical skills required.
Connect seamlessly to campaign execution
Pre-integration with IBM Watson Campaign Automation allows you to push your target audiences straight into your campaign process; export to other campaign systems through Universal Behavior Exchange.
- Rich, prebuilt analytics
- Insights explained in natural language
- Recommended target audiences
- Custom audience builder based on AI-powered insights
- Swift export of audience lists for execution
- Automated data and model refresh
Security and privacy in the cloud
When using IBM Cloud offerings, your company can scale and adapt quickly to changing business needs without compromising security, privacy or risk levels. Learn more about IBM Cloud security
This offering meets the following industry and global compliance standards, depending on the edition you choose.
- EU-US Privacy Shield and Swiss-US Privacy Shield Framework
- ISO 27001
- ISO 27017
- ISO 27018
To learn about the compliance and certifications for a specific offering edition, consult the Cloud Services data security and privacy data sheets.
Which option is right for you?
Free Interactive Demo
Try the Watson Marketing Insights interactive demo to understand your customers and respond at market speed.
Recommends audiences defined by engagement predictions. Ingests engagement and customer data and exports audiences to Watson Campaign Automation in 1-click.
Recommends audiences defined by engagement and attrition predictions. Analyzes range of engagement and customer data, exports to marketing solutions via UBX.