Use intelligent pricing to drive sales and customer loyalty

IBM Dynamic Pricing helps online retailers respond in real time to changes in competitive prices, product demand and market conditions—driving improvements in revenue, margin and customer loyalty. This cloud-based offering automatically recommends an online retailer’s optimal response. It combines web data, such as page views and cart abandonment—along with sales, inventory and the latest competitive pricing information—and uses pricing intelligence to recommend the optimal pricing action to achieve your business goals.
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Re-price in real time

With retailers one click away from losing a shopper online, Dynamic Pricing lets you execute real-time pricing recommendations at the scale and speed required in an ever changing retail environment.

Bring together online and offline prices

As retail channels blur, it becomes essential to coordinate prices across touch points. Use data and insight from physical stores to influence and price online with confidence.

Sense and react to out-price competitors

Use science and cognitive capabilities to fine tune pricing strategies. Advanced mathematical models help you improve recommendations and drive more intelligent pricing decisions.

Empower business users

Achieve business outcomes faster with an intuitive dynamic pricing system designed for online merchandisers. Automated processes help you focus on critical pricing, manage by exception and save time.

Intelligent pricing at digital speed

  • Get competitive data in real time
  • Cognitive models constantly optimize pricing strategies
  • Schedule automated pricing actions or act in real time
  • Quickly integrate with IBM Digital Commerce platform

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