Make AI your competitive advantage

IBM Watson Customer Experience Analytics helps you make smarter, faster marketing decisions based on AI-powered insights into customers across touchpoints and channels. Get an end-to-end view of the customer experience to optimize journeys and resolve friction, boost conversions and maximize lifetime customer value.

AI-powered customer data analytics

Get the customer analytics to know the experiences you need to create to enhance engagement and conversion. Integrate with Watson Marketing or your existing solutions to bring experiences to life.

Optimize the customer journey

Visualize cross-channel customer journeys. Understand precisely how customers interact with your sites and apps. Know where customers stand in their journeys and opportunities to progress them.

Proven business outcomes

AI customer analytics automatically surface digital opportunities that will enhance profitability and pinpoint struggles that cost you conversions. Attribute revenue to campaigns and touchpoints.

Key features

  • AI struggle analytics
  • Industry-leading session replay
  • Multi-channel journey analytics
  • Mindset analysis
  • Unlimited flexible reporting
  • Eventing and alerting
  • Usability analytics

Security and privacy in the cloud

  • IBM enables companies to scale and adapt quickly to changing business needs without compromising security, privacy or risk levels when using IBM cloud offerings.

    Learn more about IBM Cloud security

Product images

AI struggle analytics
AI struggle analytics
Journey analytics
Journey analytics
Mindset analytics
Mindset analytics
Session replay
Session replay

See how it works

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