What is App ID?

IBM Cloud™ App ID allows you to easily add authentication to web and mobile apps with zero code changes and no redeploy required. You no longer have to worry about setting up infrastructure for identity, ensuring geo-availability, and confirming compliance regulations. Instead, enhance your apps with advanced security capabilities, such as multifactor authentication (MFA), single sign-on (SSO) and user-defined password policies. You can also use App ID's scalable user registry to let users manage their own accounts.

App ID is Payment Card Industry (PCI), Health Insurance Portability and Accountability Act (HIPAA), General Data Protection Regulation (GDPR) and Service Organization Control (SOC2) compliant.

App ID features


Add email/password login, social login, or enterprise login to your apps with APIs, SDKs, pre-built UIs or your own branded UIs.

User repository

Enable app users to sign up and sign in with email and password, verify their email, reset/change passwords and more.

User profiles

Store user preferences and data, which you can leverage to build personalized app experiences.

App ID benefits

Secure apps

Secure your apps, back ends and APIs. Easily add standards-based authentication (OAuth 2.0, SAML, OIDC) — no security knowledge needed.

Manage users at scale

Scale to many users, who can sign up for your app and self-service their accounts.

Tailor experiences

Tailor your apps for individual users with an easy way to collect and access user preferences and user data.

How customers use it

Mobile application with a serverless backend

In this tutorial, you will learn how to use IBM Cloud Functions and cognitive and data services to build a serverless backend for a mobile application.

Go to the tutorial

Diagram illustrating a mobile application with a serverless back end

Build trust

Secure access and identity for cloud-hosted applications to build trust with your users.

Getting started with App ID

Visit the IBM Cloud catalog for step-by-step instructions.