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What is Hybrid Subscription Advantage?

As you implement hybrid and multicloud architectures to optimize business-critical solutions, your investments in technology need to evolve as well. Hybrid Subscription Advantage is a licensing and subscription benefit that allows you to leverage your existing financial commitments to the IBM Cloud Pak® for Data software to get up to 60% off comparable services fully managed on the IBM Cloud.

Flexibly convert your active license into an eligible cloud service today.

Why Hybrid Subscription Advantage?

Quickly spin up new projects

Jumpstart and scale new projects and see faster ROI with fully managed data and AI services.

Gain ultimate license portability

Seamlessly adjust how and where your data and AI services run as your business needs shift.

Unlock additional savings

Talk to an IBM expert about how you can get up to 60% off of eligible data and AI solutions.

Eligible products and solutions

Convert these products to a comparable cloud service and save.

Read the documentation

Product/license IBM Cloud service
  • IBM Cloud Pak for Data Enterprise Edition
  • IBM Cloud Pak for Data Standard Edition
  • 50% discount on IBM Watson® Knowledge Catalog Professional Plan
  • 50% discount on IBM Watson® Studio Enterprise Plan
  • 50% discount on IBM Watson® Machine Learning Professional Plan
  • 50% discount on IBM Watson® OpenScale™ Standard Plan
  • IBM® Db2® Standard Edition Extension for IBM Cloud Pak for Data
  • 50% discount on IBM Db2® on Cloud Enterprise Plan
  • IBM Db2® Advanced Edition Extension for IBM Cloud Pak for Data
  • 60% discount on IBM Db2 on Cloud Enterprise Plan

Frequently asked questions

What are the requirements to take advantage of the program?

To take advantage of Hybrid Subscription Advantage, you must have software license entitlements to one or more of the eligible products.

What products and services are eligible for Hybrid Subscription Advantage?

See the table on this page for an overview of eligible products or talk to an IBM representative for a personalized look at opportunities and benefits.

How do I activate Hybrid Subscription Advantage?

Refer to our documentation for instructions. Here, you will also find more detailed information on VPC entitlements required to activate a discount.

Can I disable Hybrid Subscription Advantage after enabling it for IBM Cloud subscriptions?

You can start or discontinue the program at any time. For more details on how to activate or deactivate the discounts, see the detailed documentation.

Can I still use my licenses after I deploy IBM Cloud services?

After you deploy an IBM Cloud service through Hybrid Subscription Advantage, you can continue to use your software license entitlements for up to 180 days while you migrate your workload.

Can I apply Hybrid Subscription Advantage to my IBM Cloud services retroactively?

No, program benefits cannot be applied retroactively. To learn more about what services may be eligible and get started, talk to an IBM representative.