Think Leadership

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The CEO’s roadmap to AI advantage

Waiting for certainty has a cost. See how leading CEOs are redesigning their organizations for an AI-native future.

From siloed to smarter

AI progress stalls not because of technology, but because of how organizations are designed around it. This series explores leadership shifts in strategy, risk, culture and value, which turn fragmented AI investments into compounding enterprise advantage.

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The billion-dollar misfire

79% of executives say AI will contribute to their revenue by 2030. Given this confidence, why are 95% of organizations seeing no measurable return?

Examine the disconnect

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The phantom ROI

The difference between high-return and low-return deployments often comes down to one question: did leadership align on what needs to change to win?

Uncover the alignment

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The way work moves

Culture isn’t alongside the AI strategy. It’s the infrastructure the strategy runs on. The organizations scaling sustainably are redesigning how work moves.

Understand the strategy

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The multiplier effect

After promising pilots, how do you design for lasting value? Strategy, risk and culture aren’t independent challenges—they’re levers in a single system.

Assemble the system

Feature article

Why the AI boom keeps breaking in the middle

Truly benefiting from the promise of AI will take enterprise-wide transformation. But what’s making it so hard to turn AI investments into business value. Learn More

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Blueprint

You’ve invested in AI. So where are the returns?

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IBM IBV

2030 is closer than it seems. How can you design the future of AI?

Article

The rise and ROI of the chief AI officer

Aili McConnon

Newsroom

Rewiring the C-suite: The fast track to 2030

Article

CAIO/CEO alignment: Why it matters and what it takes

Nick Gallagher

Listicle

Fix decision rights or fail at AI: 5 leadership missteps to avoid

Judith Aquino

Article

Cyberthreats in 2026: X-Force and industry experts weigh in

Judith Aquino

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UFC bridges the gap between action and insight with AI

On fight night, timing, precision, and performance decide everything—not just for the fighters. UFC applies the same game plan to live broadcast. With IBM, the organization trained AI to deliver real‑time insight for every bout, elevating analysis on MMA’s biggest stage. See how data, AI, and purpose came together to transform performance, storytelling and fan experience at speed.

See the game plan in action

What can golf teach you about AI?

By combining proprietary historical data with the latest agentic AI, the Masters and IBM have developed a stellar digital fan experience. But it’s more than a sports story. It’s a showcase of what’s possible when innovation pairs with purpose. A digital platform that shows organizations how to apply AI in ways that matter to them. How to use what’s uniquely theirs to drive deeper connections, build lasting loyalty and deliver performance.

Elevate your own customer experience

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Where AI expectations meet enterprise reality

Don’t miss analysis of the leadership decisions shaping AI outcomes and learn how alignment, accountability and structure turn fragmented efforts into sustained advantage.