Think Leadership

An evolving collection of executive insights for turning AI ambition into business advantage.
Latest releases Explore the COO playbook
Read the AI alignment blueprint
Blueprint
Everyone agrees on AI. Nobody agrees on how to use it.
When leaders aren't aligned on what success looks like, AI activity surges yet enterprise impact stalls. Learn More
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Article
Why CHROs need a seat at the AI transformation table
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Feature Article
Why transforming your operating model for AI is imperative
A flat style illustration of the growth of a flower representing transformation from V1 Guild Flat Style Collection.
Article
5 C-suite alliances proving AI impact
Judith Aquino
Guide
Start realizing ROI: A practical guide to agentic AI
Article
5 leadership missteps to avoid
Judith Aquino
Article
CAIO and CEO alignment: Why it matters and what it takes
Nick Gallagher
Report
Cost of a Data Breach Report 2026

Hear from our experts

Portrait of IBM consulting Senior partner on grey background
Caroline Roche
Who owns AI success?
Phaedra Boinodiris Headshot Portrait for AI Services Webpage
Phaedra Boinodiris
When AI outruns control
Portrait of IBM consulting Senior partner on grey background
Sandeep Chanda
The sovereignty illusion
Portrait of IBM consulting Senior partner on grey background
Monica Proothi
Go big or get left behind

From siloed to smarter

AI progress stalls not because of technology, but because of how organizations are designed around it. This series explores leadership shifts in strategy, risk, culture and value, which turn fragmented AI investments into compounding enterprise advantage.
Illustration of a knight with blinders falling off a chess board
The billion-dollar misfire

79% of executives say AI will contribute to their revenue by 2030. Given this confidence, why are 95% of organizations seeing no measurable return?

 Examine the disconnect
Illustration of teeth biting down on gold AI coin
The phantom ROI

The difference between high-return and low-return deployments often comes down to one question: did leadership align on what needs to change to win?

Uncover the alignment
Illustration of three ducks in a row and one rogue duck.
The way work moves

Culture isn’t alongside the AI strategy. It’s the infrastructure the strategy runs on. The organizations scaling sustainably are redesigning how work moves.

 Understand the strategy
Illustration of an AI coin morphing and multiplying
The multiplier effect

After promising pilots, how do you design for lasting value? Strategy, risk and culture aren’t independent challenges—they’re levers in a single system.

 Assemble the system

The next hard question is already here

Explore recent articles on the decisions leaders can’t afford to make too late.
The future of AI is up to you Why waiting carries a cost
The image shows several people using a large, modern blue staircase in an indoor building. The stairs feature sleek blue surfaces with integrated lighting along the edges, creating a bright and contemporary look. Multiple levels of the staircase are visible, emphasizing the architectural design and movement of people between floors. The surrounding environment appears to be a public or commercial interior with polished flooring.
Cracking the conundrum of AI ROI Meet the five misalignments
AI champions
Abstract 2D illustration created by Buck/Blue Studio for marketing the IBM and the UFC partnership.
UFC’s new fight-night storytelling

Working with IBM, UFC trained AI to deliver real‑time insight for the live broadcast of every bout, advancing analysis on mixed martial arts’ biggest stage.

 See the game plan in action
View from the patron seating stands around the No. 8 green prior to the Masters at Augusta National Golf Club, Friday, March 28, 2025.
What golf can teach you about AI

The Masters Tournament and IBM combined proprietary historical data with the latest agentic AI to boost the digital customer experience.

 How to drive deeper connections
Wimbledon Client Voice - pillar blurb 4x3 - Think Leadership
A future built on a glorious past

The 149-year-old Wimbledon Championships called on IBM to help create richer stakeholder experiences with an updated digital architecture. Advantage: AI.

 Follow the story
Where AI expectations meet enterprise reality

Don’t miss analysis of the leadership decisions shaping AI outcomes and learn how alignment, accountability and structure turn fragmented efforts into sustained advantage.

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  2. The billion-dollar misfire