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Our research-backed insights help auto industry leaders stay at the forefront of a digital revolution as the market shifts focus to connected vehicles.

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Industry-level insights and case studies illustrate how technology is shaping the future of business operations and customer experience. Please note: Depending on your browser settings, you may need to right-click to save certain file types.

Automotive

State of the Industry

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Featured insights

Automotive in the AI era

As more software defined vehicles hit the road, automakers are looking to AI to create more customer value and increase revenue.

Automotive 2035

Explore the expectations and challenges of more than 1,200 global industry executives as they navigate the era of software-defined vehicles.

Digital cars need digital automakers

Software on wheels? Yes, in the form of digital cars. Learn how hybrid cloud can help automakers face their digital challenges.

Data Story: Securing connected vehicles

OEMs and auto suppliers must increase efforts to secure connected vehicles against cyberattacks.

Data-powered automotive warranty re-invention

Automotive warranty data, when collected, analyzed and widely shared, holds the key to process improvement, new products and greater customer satisfaction.

Empowering autoworkers through AI—Digital tech for enhanced skills and productivity

How augmenting human capabilities with AI and digital tools can increase productivity and resilience in the factory.

Truck 2030: Digitally reinventing for the long haul

Digital reinvention can help the truck industry succeed over the long haul.

Connected cars and the role of telecoms

Explore the role telecoms play in the surging connected car market and their potential to profit from a flood of new auto data.

The expanding auto ecosystem

Manufacturers and dealers need to understand the entire customer journey to engage buyers at the right time and in the right manner. Data and AI-driven analytics can help.

More Automotive research and insights

Automotive State of the Industry (will open in a new tab)

Automotive State of the Industry

Explore the market and technology trends and strategic imperatives shaping decision-making in the automotive industry.

Connected cars: Getting ahead of the fast and furious flood of data - Chinese (will open in a new tab)

Connected cars: Getting ahead of the fast and furious flood of data - Chinese

As the market for connected and autonomous cars surges, so does the volume of data these vehicles are generating.

An on-ramp to sustainable mobility: Accelerating the shift to electric vehicles - Japanese (will open in a new tab)

An on-ramp to sustainable mobility: Accelerating the shift to electric vehicles - Japanese

Automakers have bold 2030 electric vehicle (EV) sales ambitions, influenced by the aggressive net-zero goals set by countries.

Electric vehicles: An on-ramp to sustainable mobility

Pressured to reduce emissions, automakers are shifting investments to electric vehicles. But they must remove roadblocks to maintain momentum.

Bounderless Auto Industry and Limitless Vehicles - Virtual Automotive Enterprises facing industry di... (will open in a new tab)

Bounderless Auto Industry and Limitless Vehicles - Virtual Automotive Enterprises facing industry di...

Automotive has been one of backbone industries for China economy development. In Beijing Government Work Report in 2020, automotive industry becomes one of the key areas for New Infrastructure Program...

Truck 2030: Digitally reinventing for the long haul - Chinese (will open in a new tab)

Truck 2030: Digitally reinventing for the long haul - Chinese

What previously was a very singular, manual, labor-intensive process of picking up and delivering a package has been replaced by truck companies implementing logistic processes called capacity-as-a-se...

How can IBM help you?

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Automotive consulting services

Driving business and IT transformation for automotive clients to accelerate innovation and cost efficiency.

Automotive industry technology solutions (will open in a new window)

Automotive industry technology solutions

Innovate and achieve shorter time-to-market with AI and hybrid cloud technologies.

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Strategy consulting services

Grow and transform your business by reimagining your corporate strategy and how you work.