Insight

Consumers want to stay in the driver’s seat

It’s raining. It’s too hot. Or they’re simply in a rush. Whatever the reason, people today want more convenience, speed and security when purchasing fuel. When ExxonMobil recognized that consumers are generally choosing digital payment options over swiping their cards, it also saw an opportunity. ExxonMobil looked for ways to digitally transform how consumers pay for fuel by integrating multiple mobile payment options with loyalty programs. The goal was a single and secure mobile payment solution designed especially for people on the go.

Idea

Pick your way to pay with Speedpass+

IBM iX® and IBM Services® worked with ExxonMobil to develop Speedpass+, a new IBM Cloud®-based mobile app that allows consumers to pay for fuel using their preferred mobile device or method of payment, without leaving the comfort of their car. Consumers can us their phone, watch or in-car dashboard to pay for fuel using Apple Pay, Samsung Pay or by linking the app to a credit card or debit card. The payment process is designed to be easy and efficient to use. 

Impact

An industry leader becomes a category innovator

With Speedpass+, customers can get fuel, get rewards and get going. Speedpass+ had the first national rollout of Apple Pay in a retail environment, which increased consumer satisfaction and fostered consumer loyalty. Speedpass+ is deployed at over 11,000 Exxon and Mobil gas stations across the United States. 

Client stories

Royal Bank of Scotland

IBM and RBS have co-created an AI-powered, cloud-based platform that empowers mortgage call center employees with real-time digital mortgage support for home buyers.

Volkswagen

“Volkswagen realized that we want to create the mobility ecosystem of the future but we can't do this alone. We need strong partners for this.”

Christoph Hohmann
Head of Customer Engagement & Communication, VW

Frito-Lay North America

See how this snack-industry leader focuses on customer experiences and uses continuous innovation to drive impactful digital transformation.

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