Boost performance with AI-powered marketing chatbots
Powerful chatbot marketing software uses artificial intelligence to help marketers improve customer experiences, boost lead generation, and drive ecommerce with fast, personalized customer support
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Multiple charts that can be generated by watsonx Assistant analytics
Engage more prospects. Make more sales.

In a time of ever-increasing revenue targets, digital marketing leaders are looking to deliver exceptional customer experiences to increase marketing and digital sales productivity—all while managing a complex buyer journey across multiple channels in the face of reduced marketing budgets.

watsonx Assistant enables AI-powered, conversational chatbots that can transform your digital marketing strategy and automate efforts at every step of the buying journey. With market-leading AI technology and an easy-to-use interface, watsonx Assistant offers 24/7 support so you can use chatbots to improve customer engagements and count on powerful analytics to drive more compelling customer conversations and messaging.
Benefits Meet customer expectations

Instant gratification has become an expectation for consumers. Now it’s even more vital for businesses to provide fast and accurate answers for wherever they are in the customer journey. watsonx Assistant’s AI-powered chatbot technology can help you deliver excellent customer support 24/7, improve client engagement, build trust and maintain long-term customer relationships.

 Boost sales

Contextualized and personalized interactions increase engagement, improve conversion rates and drive sales. Gain customer confidence and close sales with specific and human-like responses that cater to customers’ needs. Save lost sales when you capture conversation details, then follow up with personalized experiences on engagements that dropped off.

 Save your budget

Increase ROI by speeding average handle time for your human agents with self-service sales chatbots, automated to answer potential customers’ routine questions about prices or specifications in real-time. Your agents receive seamless handoffs with all gathered information being forwarded, eliminating the need to repeat questions and answers.
Related features
Integrate multiple channels Customers can engage 24/7 when you enable omnichannel connections in your chatbot marketing strategy. Drive meaningful interactions that can span across digital and messaging apps including web chat, emails, social media, and SMS—seamlessly integrated with backend systems such as contact center as a service, telephony, and CRM platforms. Learn about integrations
Gain valuable insights Powerful analytics help you understand your customer’s end-to-end buying experience, then use customer data to continually personalize and optimize the user experience. Improve your automated AI chatbot messaging with comprehensive and clear metrics. Review summaries of virtual agent interactions with your customer base and customer feedback to verify and improve chatbot marketing performance. Learn about analytics
Low-code / no-code experience Cut costs and streamline time-to-market when your digital sales and marketing teams create their own automated sales chatbots and save IT resources. Analyze conversation logs and user interaction data to improve questions and answers. Update conversation flows to provide the most up-to-date pricing, offers, and product information for customer questions.  Learn about visual builder
We were able to stand up the watsonx Assistant for Citizens chatbot platform very quickly. It was a ‘just add water’ solution for the City of Austin. Alicia Dean Marketing Communications Consultant City of Austin Read the full story
Results Impact on marketing and direct sales 99% Customer satisfaction

99% of organizations using AI-based virtual agent technology report an increase in customer satisfaction.

 Read the report 33% Greater efficiency

Camping World has increased agent efficiency by 33%. 

 Read the case study 90% Questions resolved

Stikets has 90% of incoming customer queries automatically answered in 15 languages. 

 Read the case study
Case studies Deltic Group

With 55 pubs and clubs to manage, Deltic now automatically replies to 350,000 digital enquires each year with a virtual assistant built using watsonx Assistant to answer guests’ questions and direct them to book online.

 Camping World

A reimagined customer experience with an AI-powered virtual assistant has enabled Camping World to increase agent efficiency 33% and modernize its call centers.

 Stikets

A global company selling stickers and adhesive products now resolves up to 90% of incoming customer queries, in 15 languages, with an AI-enabled virtual assistant solution built on watsonx Assistant.
Related use cases

watsonx Assistant can be quickly configured to meet the special needs of your department.

 Customer service

Powerful customer service chatbots increase sales with quick and accurate answers while saving contact center budget.

 Human resources

HR automation can improve the employee experience and save time for your entire staff. Employees can get questions answered 24/7.
Take the next step

Ready to transform your marketing customer experience? Schedule a personal demonstration with a product specialist to discuss what watsonx Assistant can do for your business or start building your AI assistant today, on our free plan.

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More ways to explore Documentation How to build a chatbot Learning Community