The IBM SPSS® Conjoint module provides conjoint analysis to help you better understand consumer preferences, trade-offs and price sensitivity. It enables you to uncover more information about how customers compare products in the marketplace, and measure how individual product attributes affect consumer behavior. The information helps you design, price and market products and services tailored to your customer needs.
This module is included in the SPSS Premium edition for on-premises and in the “Complex Testing and Sampling” add-on for subscription plans.
Save time and money with Orthoplan
Establish the parameters of your study with the Orthoplan design generator. Orthoplan gives you an orthogonal array of alternative potential products that combine different product features at specified levels. This can reduce the questions you need to ask, while still getting enough information to perform a comprehensive analysis.
Rank respondents’ preferences
Let the system guide you through creating “plan cards” that respondents sort to rank their preferences.
Generate charts and get results
After you gather data using plan cards, the system performs an ordinary least squares analysis of preference or rating data, and generates charts to simulate expected market shares. You can use the results to inform campaigns, such as which product attributes are important and at what levels they are most preferred. You can also perform simulations that will tell you expected market shares for alternative products.
Design more effective sample surveys
Plan, implement and analyze efficient surveys, and discover how respondents rank their preferences and product attributes.
See all module features in license versions
For the full list of features in this module, click this link to a PDF with all modules and features in the license versions.
This module is part of the SPSS Statistics traditional license packages. SPSS Statistics comes in two deployment options: traditional license or Subscription version. To compare all the various SPSS Statistics packages and learn where this module fits in, visit the product page below. Note: Modules are only compatible with traditional license versions. The Subscription version wraps the same features inside three optional subscription add-ons.