B2B order management to meet changing supply chain demands

Leading B2B brands are automating sales processing to delight customers with on-time, accurate orders. Pick up where your ERP or legacy system ends. IBM Sterling Order Management delivers configurable technology for order capture, real-time inventory insights, fulfillment through to delivery — powering customer experiences that grow sales while improving profitability.

Parker Hannifin delivers superior customer experiences with seamless selling and fulfillment
 “We now have better visibility into inventory and orders across our global supply network. This clarity helps us optimize stock levels to reduce inventory carrying costs, and ensure that orders are fulfilled in a timely, accurate manner, which in turn boosts customer satisfaction.”
 – Bob McAdoo, Vice President, Worldwide Business Systems, Parker Hannifin

Screenshot of IBM Sterling b2b order management workspace

The Total Economic Impact of IBM Sterling Order Management

What is the business value of an order management system? Forrester studies the question.

Key features

Trust the promise

2.5 times more value with a hybrid cloud platform ¹

Build for the future and strengthen infrastructure flexibility with the world’s most innovative B2B order management system deployed on hybrid cloud technology by B2B experienced partners.

Build on the promise

12.8 million benefits PV ²

Accelerate your digital journey with state-of-the-art technology to help reduce manual work to create a single view of every order.

Make the promise

170% ROI in 3 years ²

Deliver flawless execution across multiple sales and delivery channels with automated order prioritization based on customized business rules —creating friction-less customer experiences.

Keep the promise

$4.6 million USD costs PV ²

Manage real-time inventory across your global network to confidently deliver orders on time, in full that meet promises and deliver on SLAs.

IBM Sterling Order Management: Built for your business


Enterprise resource planning (ERP) solutions were not built to support order management, and many homegrown systems cannot scale to support demands for automation. True order orchestration allows you to manage incoming product orders without handling paper, and with the confidence to exceed customer expectations.

Aftermarket parts

Managing order orchestration with countless SKUs is a critical task, especially when you have contractual service level agreements to meet. An order management system automates customer requests from order entry through fulfillment.


Companies who solely sell to other business are beginning to see opportunities with a second distribution channel: selling directly to the end consumer. While the business model is fundamentally the same, it requires insight into inventory and control of fulfillment to execute effectively.


  1. The hybrid cloud platform advantage (PDF, 340 KB), IBM Institute for Business Value, June 2020
  2. The Total Economic Impact of IBM Sterling Order Management, Forrester Consulting, July 2020