Retail Analytics Platform

Overview

Retail analytics for e-commerce growth

Challenge

Retail and e-commerce teams track sales, inventory, supply chain, customer behavior, marketing strategies and point of sale data across many tools. When those views are disconnected, teams struggle to see what changed, why it changed and what to do next.

Solution

IBM Cognos® Analytics is an agentic BI and analytics platform that turns governed data and business context into trusted action. It unifies reporting, dashboards, data exploration, modelling, predictive analytics and advanced analytics, with AI agents that help users find, interpret, create and share insights across hybrid cloud environments.

Abstract illustration of hand presenting a payment card in a digital payment system diagram

Benefits

See what drives sales

Bring retail data analytics, dashboards, key performance indicators (KPIs) and historical sales data together in a single view. Teams can use descriptive analytics to understand sales performance, consumer behavior, conversion rates and product trends from consistent information.

Improve inventory decisions

Connect inventory analytics, inventory management, demand forecasting and supply chain data to spot stockouts, excess inventory and product availability risks before they affect sales.

Act faster with AI agents

Use natural language to find reports, summarize trends, create new views and share insights, reducing manual work between a business question and a useful answer.

Govern commerce analytics

Keep reporting, data analytics, advanced analytics and AI connected to trusted data, permissions and access controls so more teams can make data-driven decisions without weakening governance.

Use cases

Explore what's possible

Supply chain analytics

Monitor product availability, demand forecasting, inventory levels and supplier performance with governed dashboards and predictive analytics.

Customer analytics

Connect customer data, CRM, loyalty programs, demographics and purchasing patterns to better understand customer behavior, consumer behavior and customer experience.

Sales performance analytics

Track revenue, margin, pricing strategies, product performance and conversion rates with trusted dashboards and reporting for retail and e-commerce teams.

Marketing analytics

Measure marketing campaigns, channel performance, marketing strategies, customer segmentation and digital touchpoints to understand what drives traffic, conversion and customer loyalty.

Shopper carrying purchases at the entrance of an Elkjøp store

CASE STUDY

Elkjøp modernizes business intelligence for growth

Scaled to 3,000+ users, supporting roles from store floors to the executive suite.

Read the case study

Interactive demo

Resources

Product tour

Unlock your data’s full potential with advanced BI reporting, agentic AI and interactive visualizations

Demo

Leverage agentic AI to analyze data, automate discovery and drive informed decisions.

Article

Retail analytics in action

Learn how leading retailers use data and AI to improve efficiency and deliver better business outcomes.

Read the blog

Take the next step

See how IBM Cognos Analytics can help retail and e-commerce teams connect sales, customer, inventory and supply chain data so they can act faster with trusted insight.