Engage and understand your customers at scale, wherever they are
Today's marketers are faced with a new set of problems — too much data to make sense of, soaring customer expectations and a lack of trust in brands. Watson Marketing is an AI-powered digital marketing platform designed on an open ecosystem to help teams work smarter and deliver the experiences their customers expect.
Drive results with personalized customer experiences across all channels.
Get deeper insights that help you make smarter marketing decisions.
Drive lasting loyalty with exceptional end-to-end customer experiences.
Boost engagement and conversions wherever your customers are with SMS, push notifications and more.
Tailor your digital marketing across every engagement opportunity in real time.
Access comprehensive lead management — identify and convert more leads, more quickly and in any channel with AI-powered marketing automation.
Ensure your ad spend is delivering the maximum impact for your campaigns.
— Mark Becker, Web and Digital Marketing Manager, Ingersoll Rand
ING Direct went from building campaigns in six days to rolling out full ones in just three — through AI-powered automation.
Gavl, an innovative real estate app, builds new markets with more personalized digital outreach.
Georgia Aquarium increases visitors and drives revenue with personalized outreach.
Design, automate and measure consistent campaigns across channels like email, mobile messaging, social and more. Campaign performance insights give you the data you need to deliver the most effective marketing campaigns.
Make smarter, faster marketing and CX decisions based on insights into customers across touchpoints and channels.
Work smarter and faster with the market-leading solution for sophisticated campaign management, execution and audience segmentation.
AI-powered behavioral analytics help you create a digital world customers can't wait to come back to.
Connect your entire marketing ecosystem to get a more complete picture of your customers’ behavior with this cloud-based customer data management offering.
IBM offers comprehensive solutions, services and expertise to help your progress to GDPR readiness and beyond.
Engage with fellow marketing professionals to maximize the value of your IBM solutions.
View great upcoming and on-demand content from thought leaders.