Zone 1: Budget takes priority over everything else.
Zone 2: IT administrators at huge enterprises that have on-premises servers or loyal customers who do not wish to change providers.
Zone 3: Buyers who need the fastest, most powerful, most scalable infrastructure on the market.
Zone 4: Customers who are loyal to a provider as long as that loyalty doesn't take them out of their budget.
Zone 5: Users who love having the latest technology and value being able to manage it through one provider.
Zone 6: Will choose the cloud environment that provides the best performance for their budget, regardless of the provider.
Zone 7: Buyers who value all three of their priorities equally and can choose an environment that meets all of their needs.
A lot of transitioning happens between an initial buying decision and a follow-up decision.