Create an exceptional customer experience

IBM AI-powered solutions help you delight your customers and exceed their expectations. Watson Marketing connects your data across omnichannel campaigns, reveals trends, enables personalized customer journeys, and gives you actionable insights to find and fix customer experience struggles. With Watson Marketing you can drive customer loyalty and increase revenue.

See how Watson Marketing grows customer loyalty

IBM clients drive growth for their businesses by delivering personalized experiences. And engaging their customers anywhere in near real time with tailored, relevant messages drives loyalty and leads to increased conversions.

HSN uses AI-enabled technology for ‘boundaryless retail.’

Reimagining digital marketing

Watch how Georgia Aquarium provides a personalized experience.

Analysts rank IBM a leader

IBM is an undisputed leader in AI-powered digital marketing solutions according to top research analysts. With more than 1,000 researchers focused solely on artificial intelligence, IBM can help you make the most of your investment.

IDC MarketScape report

IBM is a leader in AI-powered marketing clouds.

Forrester Wave analysis

IBM is a leader in cross-channel campaign management.

Get your customer experience right with AI

AI connects data to give you meaningful insights that help you understand the customer journey. You see what’s working and what’s not, across the full path to purchase, so you can personalize and optimize the whole customer experience.

Get insights. Get personal. Get your customer experience right with AI.

Engage your customers in new ways with AI.

Innovator's guide to personalized digital marketing

Deliver customer loyalty at any interaction point.

Your campaign on Watson

Triple your campaign opt-in rates.¹

Experience Watson Marketing AI-powered solutions through an interactive demo

See how AI can help you find and engage the right audience, proactively detect and fix friction points, and create a personalized customer experience at scale.

Create the fastest path to purchase

Understand and optimize the journey with Customer Experience Analytics.

 

Watson Marketing AI-powered solutions

Get personalized insights from your data to drive customer loyalty.

Get proactive with Watson Marketing Insights

Use AI insights to grow your customer lifetime value.

Unleash your team's productivity

AI-powered Watson Marketing helps you get back to being a creative marketer instead of a data analyst. Make more informed decisions at every step of the marketing process so you can save time and exceed your revenue goals. Be a more effective marketer by automating tasks, leveraging customer insights and providing personalized experiences that exceed your ROI expectations. AI helps you drive better results with smarter decisions to increase your marketing team's speed, agility and creativity.

See how Watson Marketing customers are working smarter

AI-powered solutions empower customers to hit the market faster. AI helps them leverage their data and quickly make sense of it. See how AI augments their teams to get insights and optimize their customers' experience to drive growth for their brands.

Accelerating growth with AI

AI is helping Gavl bring all their channels together into a single scalable platform.

Reimagining digital marketing

AI is helping Georgia Aquarium expand their team without adding headcount.

Analysts rank IBM a leader

IBM is an undisputed leader in AI-powered digital marketing solutions according to top research analysts. With more than 1,000 researchers focused solely on artificial intelligence, IBM can help you make the most of your investment.

IDC MarketScape report

IBM is a leader in AI-powered marketing clouds.

Gartner Magic Quadrant report

Do you have the right tools for marketing?

Turn insights into innovation with artificial intelligence

Use AI-powered marketing to make connections across your data, get real-time insights faster and automate your campaigns. Find opportunities and deliver better customer experiences.

Data-led decisions

Take charge of your data and get the insights you need.

3-point strategy for boosting conversions

Create and optimize a seamless customer journey.

Experience Watson Marketing AI-powered solutions through an interactive demo

See how AI can help you find and engage the right audience, proactively detect and fix friction points, and create a personalized customer experience at scale.

Create the fastest path to purchase

Understand and optimize the journey with Customer Experience Analytics.

Watson Marketing AI-powered solutions

Master your insights with AI to save time and exceed your revenue goals.

Get proactive with Watson Marketing Insights

Use AI insights to grow your customer lifetime value.

  1. Data based on customer case study. Individual results will vary.