Texture and materials
IBM has always served as a medium between mankind and machine. This dynamic can be embodied in everything from the design of our products to our choice of materials. The contrast of the organic and engineered, soft and hard, warm and cool, or light and dark, creates visual tension and hierarchy in our experiences. Explore how provocative choices in material or texture can create drama within the environment—or serve to focus the attendee in critical moments.
The images below illustrate a broad range of material choices that support a strong sense of contrast. These principles apply to both permanent architecture, temporary event spaces, fixtures, furniture, and signage. Consider how light, projection, content, and digital technologies can influence—or be influenced by—material choices.
Select a contrast of material surfaces. Use materials that are translucent, light and airy: scrim fabrics, matte white surfaces, frosted and transparent glass. Combine these with materials that are bold, tactile and contemporary. Use metal and organic materials, such as natural hardwoods.