A retail evolution is underway this holiday season

Transform customer engagement with Watson

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Artificial intelligence (AI) is changing the way marketers, commerce and supply chain professionals engage customers. And Watson AI is leading the way with a proven solution to help you extract more value from your data. Deliver personalized experiences at every step of the customer journey. Enrich interactions, recommend with confidence, and assess and preempt disruptions. With embedded expertise and advice, and a 360-degree view of your business, Watson can help you do more with your data.

How Watson is transforming your profession

Watson Marketing

Deepen engagement and increase conversions by capitalizing on the right data to fine-tune and personalize offers and messages at every customer touchpoint.

Watson Commerce

Gain deep insights, deliver relevant, intuitive experiences across the customer journey and optimize every omni-channel fulfillment decision.

Watson Supply Chain

Predict and mitigate disruptions and risks, enable frictionless transactions, build a better partner network and optimize inventory management and fulfillment.