Five ways retailers can disrupt the market

Organizations striving to disrupt the B2C and B2B retail landscape need to move quickly to address market opportunities and delight customers. These five key benefits of IBM Digital Commerce can help you gain market share and differentiate from your competition.

Get the best of both worlds

Have customized, differentiated experiences with SaaS speed and simplicity.

Bridge digital and physical experiences

Combine in-store and online data to improve your customers’ omnichannel journey and convert browsers into buyers.

Market in the moments that matter

Personalize the customer experience to deliver tailored content and cultivate brand loyalty.

Discover the best path to purchase

Discover sales by connecting data across all sources and creating a cohesive picture of omnichannel customer journeys.

Get alerted to high-impact situations

Outsmart competitors with real-time, insights-driven recommendations to resolve customer struggle, boost conversions and maximize profit.

Retail success stories

Deliver a personalized experience

Creating a customized shopping journey can be as simple as integrating the right technology. For online luxury fashion retailer Yoox Net-a-Porter, partnering with Watson empowered them to tailor relevant marketing and promotions and use cognitive search to provide an engaged dialogue with their customers.

Delight customers with seamless service delivery

A seamlessly integrated order management system boosts efficiencies, reduces costs, scales as the organization grows and enhances the customer brand experience. Learn how 1-800-Flowers is transforming its organization.

Understand your customers

When you know your customers well, you can offer outstanding services that nurture life-long loyalty. Learn how Performance Bicycle gained a 360-degree view of interactions across all channels to drive sales.

Take advantage of automation

Retailer Mud Pie created its most successful campaign by combining data reminders with purchase incentives. Utilizing IBM, their “Important Occasion” initiative achieved a 5 percent conversion rate and a 31 percent click through rate.