Using new data sources and AI, retailers deepen customer engagement with speed and flexibility. Adopt these five data-driven strategies to start innovating and achieving your full potential now with less overhead.
Improve the customer experience to drive market growth. Right now.
Creating a customized shopping journey can be as simple as integrating the right technology. For online luxury fashion retailer Yoox Net-a-Porter, partnering with Watson empowered them to tailor relevant marketing and promotions and use cognitive search to provide an engaged dialogue with their customers.
A seamlessly integrated order management system boosts efficiencies, reduces costs, scales as the organization grows and enhances the customer brand experience. Learn how 1-800-Flowers is transforming its organization.
When you know your customers well, you can offer outstanding services that nurture life-long loyalty. Learn how Performance Bicycle gained a 360-degree view of interactions across all channels to drive sales.
Retailer Mud Pie created its most successful campaign by combining data reminders with purchase incentives. Utilizing IBM, their “Important Occasion” initiative achieved a 5 percent conversion rate and a 31 percent click through rate.