Consumers are expanding their shopping range on and offline, visiting 4% more physical stores in a single day than before. They are also going 7% farther than on an average weekend for the best deal. And online, new visitors accounted for about 38% of web traffic on Apparel sites and 36% for Department Store websites across the US.
Good news for December: Shoppers are on the hunt for a bargain or unique gift and will shop outside of their comfort zone to find it. Retailers can still attract new shoppers for the remaining shopping days in December and should actively target consumers outside of their usual areas.