Connect with real-time, contextual customer behavior

The typical brand uses 30+ different solutions to engage their customers. The Universal Behavior Exchange is an open exchange that instantly shares customer data between certified solutions, bypassing the custom IT work typically required to launch a personalized campaign and speeding time to market from weeks to just one day. Best of all, this feature is available in Campaign Automation and other Watson Marketing offerings at no additional charge.

Help UBX bring more value to your business

Share your ideas and help us grow the UBX ecosystem. Send us a recommendation for the type of behavioral data you are seeking. Better yet, send us the name of any specific companies that you would like to see integrated as part of UBX.

Join the ecosystem

Follow the link below to step-by-step instructions to becoming an IBM Business Partner and working with us to verify your integration to UBX.