Marketers need to design great customer experiences and make smarter decisions faster. Data is the foundation. IBM offers industry-leading, personalized marketing capabilities that automate campaigns and present actionable insights.
Design, automate and measure consistent campaigns across channels like email, mobile messaging, social and more. Campaign performance insights give marketers the data they need to deliver the most effective marketing campaigns.
Perform sophisticated audience segmentation against the largest data sources to target omnichannel campaigns, executing in online and offline channels. Scale to the largest volumes of contacts. Deploy to the cloud or on premise.
Quickly deliver targeted customer experiences with help of an AI-powered cloud content management system that knows the content it manages. Deliver content to any channel including web pages, mobile apps, embedded devices and more. Marketers can work more efficiently while delivering smarter experiences.