IBM ranked Leader in Mobile Engagement Automation

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Deliver personalized marketing experiences

Marketers need to design great customer experiences and make smarter decisions faster. Data is the foundation. IBM offers industry-leading, personalized marketing capabilities that automate campaigns and present actionable insights.

Marketing automation across channels

Three tactics to personalize customer acquisition, growth and retention

Offerings

Campaign Automation

Design, automate and measure consistent campaigns across channels like email, mobile messaging, social and more. Campaign performance insights give marketers the data they need to deliver the most effective marketing campaigns.

Campaign

Perform sophisticated audience segmentation against the largest data sources to target omnichannel campaigns, executing in online and offline channels. Scale to the largest volumes of contacts. Deploy to the cloud or on premise.

Real-Time Personalization

AI capability: rules advisor

Create relevant campaigns at every touchpoint. AI rules advisor presents marketers with the best recommendations and offers to apply to campaigns, taking the guesswork out of personalization.

 

Interact

Personalize inbound touchpoints from both digital and offline channels — email, mobile, web, call-center and POS — with powerful, cloud-hosted and on premise, real-time customer interaction software.

 

Content Hub

Quickly deliver targeted customer experiences with help of an AI-powered cloud content management system that knows the content it manages. Deliver content to any channel including web pages, mobile apps, embedded devices and more. Marketers can work more efficiently while delivering smarter experiences.

See marketing solutions designed especially for the CMO

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