Deliver personalized experiences

Marketers need to design great customer experiences and make smarter decisions faster. Data is the foundation. IBM offers industry-leading, personalized marketing capabilities that automate campaigns and present actionable insights.

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Marketing automation across channels

Three tactics to personalize customer acquisition, growth and retention

Offerings

Campaign Automation

Design, automate and measure consistent campaigns across channels like email, mobile messaging, social and more. Campaign performance insights give marketers the data they need to deliver the most effective marketing campaigns.

Campaign

Campaign management application that allows marketers to perform sophisticated audience segmentation against the largest data sources to target omni-channel campaigns - executing in online and offline channels. Scale to the largest volumes of contacts. Deploy 100% to the cloud or on premise.

Real-Time Personalization

Cognitive capability: rules advisor

Create relevant campaigns at every touchpoint. Cognitive rules advisor presents marketers with the best recommendations and offers to apply to campaigns, taking the guesswork out of personalization.

 

Interact

Powerful, cloud-hosted and on premise real-time interaction software allows marketers to personalize inbound touchpoints from both digital and offline channels—email, mobile, web, call-center and POS.

 

Watson Content Hub

Deliver AI-Infused customer experiences through this powerful cloud-based content management system that allows you to content-enable applications from web or mobile apps to billboards, embedded devivces and more! Friendly UI lets marketers work with content easily, making updates fast and fuss-free.