Design, customize and personalize your marketing at scale with Watson

Customers demand tailored experiences across every brand touchpoint. But as a marketer, your biggest challenge is making sense of your customer data to serve them relevant offers that meet their everchanging desires. To create meaningful omnichannel experiences, you need AI-powered, real-time personalization tools that learn from customer interactions and patterns across offline and online channels in milliseconds.

Personalized experiences in every interaction

Key capabilities


AI-powered personalization
Leverage self-learning, segmentation logic, marketing rules and algorithms to monitor interactions over time and in real time

Centralized offer management platform

Centralized offer management platform
Use one platform to personalize and manage content for inbound and outbound customer engagements across all channels

Near-instant response time

Real-time responses at scale
Meets rigorous performance requirements by managing thousands of concurrent sessions with near-instant response time less than a millisecond


Agile and flexible
Connect any online and offline channel to create a seamless, personalized experience

Simple-to-use interface

Rules advisor
Get recommendations on the right personalization rules and select the ones to test

Analysts recognize IBM in AI-powered personalization

Forrester named IBM a Leader in Real-Time Interaction Management

The Forrester Wave: Real-Time Interaction Management, Q2 2017.

IDC named IBM a Leader in AI-Powered Marketing Clouds

IDC MarketScape: Worldwide Artificial Intelligence in Enterprise Marketing Clouds, Q3 2017.

IBM customers use personalized marketing solutions to deliver targeted experiences

ING DIRECT Australia personalizes experiences

Engages customers anywhere in near real time instead of relying on heavy manual work and data processing.

HSN inspires higher conversion

Connects the best storytellers with the right audience.

Bank of Montreal drives deep engagement

Transforms customer interactions into real-time sales opportunities.

Mobily drives business growth

Uses deep insights into customer preferences to help ensure its outreach is personalized.

Explore personalized marketing products

IBM Watson Real-Time Personalization

Makes personalized marketing easier by learning through each interaction and delivering the right content to each visitor in the context of their previous interactions with the brand.

IBM Interact

Enhance customer experiences by delivering relevant and personalized messages where and when the customer engages your brand with this customer interaction management solution.

IBM Universal Behavior Exchange

Connect your entire marketing ecosystem to get a more complete picture of your customers’ behavior with this cloud-based customer data management offering.

Personalized marketing solutions are helping to improve the industry

Get insights. Get personal. Get your customer experience right with AI.

AI connects data to give you meaningful insights that help you understand your customer, so you can personalize your message and optimize conversions.

Four best practices for personalized digital marketing

Learn personalized marketing best practices that can help you deliver content tailored to customer needs whenever and wherever they interact with your brand.

How can IBM help personalize your marketing strategy?