Design, personalize and optimize mobile experiences with Watson

Mobile is the gateway to your brand so you need to meet your customers where they are now more than ever. Deliver personalized content through SMS messaging, push notifications, in-app messaging and AI-powered, location-based marketing.

Design, personalize and optimize mobile experiences with Watson

Key capabilities

App marketing

Mobile push messaging
Boost engagement with push notifications and in-app messaging

Location-based marketing

Location-based marketing
Leverage AI-powered geo-fences, beacons and local weather targeting

Mobile analytics

Mobile analytics
Understand mobile journey, detect moments of struggle and watch session replays

SMS marketing

SMS marketing
Optimize one-way and two-way SMS in any market

Group chat marketing

Group chat marketing
Engage through Facebook, WeChat, LINE and others

Multichannel marketing

Multichannel
Unite campaigns across channels with email, social, display ads and more

Analysts recognize IBM in mobile marketing

Gartner named IBM a Leader in Mobile Marketing Platforms

Gartner Magic Quadrant: Mobile Marketing Platforms, Q3 2018.

Forrester named IBM a Leader in Mobile Engagement Automation

The Forrester Wave: Mobile Engagement Automation, Q3 2017.

Gartner named IBM a Leader in Multichannel Marketing Hubs

Gartner Magic Quadrant: Multichannel Marketing Hubs, Q2 2018.

IBM customers use mobile marketing to deliver personalized experiences

Bridgevine increases conversions by 300 percent

Bridgevine increases conversions by 300 percent

See how this internet service provider drives revenue with a targeted SMS campaign.

Explore mobile marketing products

IBM Watson Campaign Automation

Work smarter with AI-powered marketing automation to deliver engaging customer journeys across email, mobile push, SMS and social.

IBM Universal Behavior Exchange

Connect your entire marketing ecosystem to get a more complete picture of your customers’ behavior with this cloud-based customer data management offering.

IBM Watson Customer Experience Analytics

Make smarter, faster marketing and CX decisions based on insights into customers across touchpoints and channels.

IBM Tealeaf CX

Leverage AI-powered behavioral analytics to create a digital presence that engages customers and keeps them coming back.

AI-powered mobile marketing is transforming the industry

Mobile marketing benchmarks

How do you stack up against the competition? Find out in the IBM 2018 Marketing Benchmark Report.

Transactional mobile marketing

Learn from the experts how to use mobile messages to drive conversions.

How can IBM help your mobile marketing strategy?