What is GDPR ?

On 25 May 2018, the General Data Protection Regulation (GDPR) went into effect in the European Union (EU). The GDPR seeks to create a harmonized data protection regulation framework across the EU and aims to give data subjects back the control of their personal data, while imposing rules on those hosting and processing this data, anywhere in the world.

 

The regulation also introduces rules relating to the free movement of personal data within and outside the EU.

Many organizations are concerned about the potential significant financial penalties the regulation can bring, but forward-thinking companies and leaders are also planning how to turn GDPR into an opportunity.

Predictions 2018: Europe's Privacy Laws Will Bite US Martech And Slow AI's March Into Marketing

Why is it important for marketers to comply?

Marketers will be in the forefront in the GDPR journey. Read this latest report from Forrester Research to learn more.

Predictions 2018: Europe's Privacy Laws Will Bite US Martech And Slow AI's March Into Marketing

The deadline has passed, GDPR is in effect

If you haven’t started yet, begin your GDPR journey by reviewing this checklist for marketers.

  

Key marketing areas GDPR impacts

IBM takes the responsibility to protect your data seriously. As an established industry leader in security and privacy, IBM is committed to innovative solutions and can apply vast knowledge and experience to your GDPR readiness journey.

Right to erasure

Right to erasure

Support forget me requests

Right to access

Right to access

Provide data transparency

Right to enquire

Right to enquire

Provide data to data subjects

Purposeful consent

Purposeful consent

Offer double opt-in enhancements

Watson Marketing can support your GDPR journey

Only Watson Marketing combines business and marketing expertise with industry-leading solutions embedded with AI capabilities.

IBM Watson Campaign Automation

IBM Watson Customer Experience Analytics

Watson Commerce can support your GDPR journey

Only Watson Commerce combines business and commerce expertise with industry-leading solutions embedded with AI capabilities.

Clients are responsible for ensuring their own compliance with various laws and regulations, including GDPR. IBM does not provide legal advice and does not represent or warrant that its services or products will ensure that clients are in compliance with any law or regulation.