IBM Digital Analytics is part of Customer Experience Analytics, a holistic solution that includes both cross-channel journey analytics and customer behavior analytics. IBM Digital Analytics provides actionable insights on your digital customers across multiple channels so you can deliver more targeted, personalized offers. Better personalization can help increase conversions, accelerate customer lifecycle progression and provide higher returns for your marketing dollars.

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Featured customer experience analytics solution for marketers

With IBM Digital Analytics, marketers in virtually any industry can get real-time key performance indicators (KPIs). Digital Analytics also provides benchmarks and intelligence to inform about average peer and competitor performance data along with powerful, industry-leading marketing attribution capabilities. You get real-time ad-hoc reports on granular data for live, trended insight into visitor interests so you can take instant action.

Find out more about IBM Customer Analytics Solutions

White Paper: From Data to Insights to Opportunities

Learn the three major challenges of traditional analytics and how innovative strategies combined with IBM's Customer Experience Analytics solution can solve them.

Video: Shorten Sales Cycles and Understand Your Customers

Watch this video demo on IBM Digital Analytics to learn how to shorten sales cycles and better understand your customers.

Online Demo: IBM Customer Experience Analytics Interactive Demo

See how IBM Customer Experience Analytics makes sense of the data so you can proactively improve the customer experience.

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