Building your web store with IBM WebSphere Commerce can reduce your time-to-market with several fully functional e-commerce and mobile storefronts. These storefronts can simplify your web store implementation.

Each web or mobile storefront is translated into several languages and supports multiple browsers and platforms. If additional storefronts are needed for different brands, business models or geographic markets, you can manage them all from centralized marketing and merchandising tools in IBM Management Center for WebSphere Commerce.

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Store companion asset

Reduce total cost of ownership with starter store companion assets

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Store companion asset

Share promotions and content across all your different storefronts

These eCommerce stores provide all the features, models and best practices necessary for a direct to consumer online store. Web storefronts enhance site performance, streamline the shopping experience and reduce the customization costs of a new web store. These storefronts offer rich capabilities— from advanced faceted search and mini shopping carts, to integrated inventory availability and product comparisons. The storefronts are also fully accessible and allow customers to easily switch languages and currencies.

Mini shopping cart accessible on every store page

Mini shopping cart accessible on every store page

Integrated into the header, the shopping cart view is visible from every page in the Aurora storefront and provides visual feedback on the shopping session.

Language and currency preferences are easily adjusted

Language and currency preferences are easily adjusted

The Aurora starter store allows customers to switch between supported languages and currencies during their session

Integrated inventory data shows item availability

Integrated inventory data shows item availability

The Aurora starter store displays available product sizes and colors through a series of selectable icons. Sizes that are unavailable in a particular color are indicated by a grayed icon and are not selectable

Item comparison eases purchasing decisions

Item comparison eases purchasing decisions

Customers can compare up to four products in the same category, increasing the chances of items being added to their cart

The mobile and smartphone storefronts complement the web stores, providing a compelling mobile shopping experience for your customers. They can browse products, create wish lists, add items to their shopping cart and complete the mobile checkout process. Orders placed use the mobile store locator during checkout, allowing customers to pick up their items in-store when the order is ready.

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Smart phone starter store provides a rich storefronts for many mobile devic

Starter store can be viewed on mobile devices using the mobile Web, or deployed as native or hybrid application

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Mobile starter store provides a simplified storefront for many mobile devic

Starter store contains subsets of functionality provided by the web starter stores, optimized for common mobile HTML Web browsers.

WebSphere Commerce offers storefronts for Brazil and China, with all the pages and features necessary for a robust consumer direct web store in each of these countries. Designed to meet local market demands, the Brazil and China storefronts can help companies increase sales in these growing markets.

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Brazil starter store provides all necessary capabilities for a consumer direct online store for the Brazilian market

MayUJoy starter store provides key features for a B2C online store in China

MayUJoy starter store provides all necessary capabilities for a consumer direct online store for the Chinese market

The business-to-business (B2B) storefront enables you to define and deliver a rich, targeted cross-channel buying experience to help promote and distinguish your brand and product lines. The store offers powerful precision marketing capabilities, rich Web 2.0 widgets and a wide array of social commerce features.

Elite starter store provides features necessary for a B2B online store

Features best practices in store development and can act as a base for implementing B2B storefronts

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Contract price pop-ups provide easy contract-based pricing

The contract price pop-up allows the customer to chose the contract to apply their order to during the checkout process.

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My account page provides a single point for all information

Information includes recent orders, products recently added to the requisition list and organizations with access to the account. The name and logo of the current organization can be displayed in the header of the page.

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Requisition list pop-ups allow customer to quickly add items

Customers can easily add items and products to multiple requisition lists.