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The Ferrari brand is fueled by a relentless drive to innovate. They’re constantly evolving, testing new ideas and striving for peak performance. It’s this shared value of continuous innovation that makes the collaboration between Ferrari and IBM so powerful. To make that vision a reality, the F1 team partnered with IBM Consulting® to completely reimagine their mobile app.

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Avid Solutions

To help reduce errors and alleviate operational burdens, Dr. Adams and his team started using the IBM® watsonx Orchestrate solution to automate repetitive tasks undertaken by employees such as customer service representatives, project managers and accountants. The workstreams they have started optimizing include customer onboarding, project management and expense reporting.

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Pfizer

Pfizer needed the ability to scale up to run large SAP workloads. To accomplish this goal, the company selected the IBM® Power® solution as its mission-critical server platform for SAP applications and their supporting databases, as well as related business systems for track and trace, invoicing and more.

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US Open

To help the USTA stay on the cutting edge of customer experience, IBM Consulting® works side by side with the USTA digital team to transform a massive volume and variety of US Open data into content and insight that informs and engages fans.

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Turn complexity into confidence | 3 March 2026, 8:00 AM PT

Join top technology leaders and global industry analysts to get an inside look at the strategies that drive AI transformation and scale success.

Enterprise technology

From next-generation AI to cutting-edge software, our deep expertise across industries can help you reinvent how your business works in the age of AI.

AI productivity

Automate work and drive smarter decisions with intelligent agents and applications

Data management

Unify and govern your data to power trusted, real‑time AI across the enterprise

Security and governance

Unify security, compliance and resilience to protect your most critical data and scale with confidence

Integration and resilience

Build a connected, resilient foundation for the agentic enterprise

Hybrid infrastructure management

Modernize and manage hybrid cloud with confidence

AI models

Get started with cost-efficient AI models, tailored for business and optimized for scale