Act on data from any channel in any channel

The typical brand uses 30+ different solutions to engage their customers. The IBM Universal Behavior Exchange is an open exchange that makes it easy to share customer data between certified solutions, bypassing the custom IT work typically required to launch a personalized campaign and speeding time to market from weeks to just one day. Best of all, this feature is available in the Campaign Automation and other Watson Marketing offerings at no additional charge.

Meet our flagship UBX Business Partners

UBX is powered by an open ecosystem of social, mobile, CRM and paid advertising solution providers.

Discover the THINK Marketing site and get tips for using cross-channel marketing to increase customer retention.