It’s no secret that weather impacts symptoms of many medical conditions. Allergies, flu, cold, cough…the list goes on. To help provide timely relief to consumers—not to mention benefit from the trending increase in health care spending—Walgreens collaborated with IBM Watson Advertising.
Knowing that consumers use weather information to manage treatment of medical conditions, the brand took advantage of IBM Watson Advertising's WEATHERfx & native media solutions on The Weather Channel digital properties to reach & engage consumers when & where symptoms were flaring up or prescriptions were most likely to be filled.
By identifying the right consumers and reaching them in the right moments, Walgreens saw a healthy lift in overall store traffic and notable success with specific tactics.