Overview
It’s no secret that weather impacts symptoms of many medical conditions. Allergies, flu, cold, cough…the list goes on. To help provide timely relief to consumers—not to mention benefit from the trending increase in health care spending—Walgreens collaborated with IBM Watson Advertising.
Knowing that consumers use weather information to manage treatment of medical conditions, the brand took advantage of IBM Watson Advertising's WEATHERfx & native media solutions on The Weather Channel digital properties to reach & engage consumers when & where symptoms were flaring up or prescriptions were most likely to be filled.
Results
By identifying the right consumers and reaching them in the right moments, Walgreens saw a healthy lift in overall store traffic and notable success with specific tactics.
- 379.98% lift in store traffic with Native Ads
- 11.29% lift in store traffic with Rx Total Flu Messaging
- 24.39% lift in store traffic with Cough & Cold Symptom Messaging
Focus Area