So, one of the areas that we’re working on at Verizon is building new advertising applications based on the data that we have in concurrence with all of the privacy policies that the company has so it’s very exciting and I think that one of the main values of this kind of an approach is that it is very holistic. We have a good understanding of a lot of elements that are important for advertising

Dr. Ashok N. Srivastava, Ph.D, Chief Data Scientist, Verizon

Business Challenge story

Verizon needed to capitalize on insights gathered from IoT (Internet of Things) so they could offer personalized value-added services.


Verizon is building new applications using the data insights discovered through IBM solutions.


Verizon is able to holistically approach their privacy policies so they can do effective advertising.

Solution Category

  • Cloud
  • Solution Components

    • Cloud & Data Platform