Home
Case Studies
orenda
A software company in Canada empowers its customers to retain influence over their brands online when it begins using cognitive technology from IBM® in its solutions to analyze large volumes of social media data.
With the advent of social media, the threat that a potential public relations crisis poses to a business has increased exponentially. With up to 1.7 billion active social media users capable of influencing a brand’s reputation during a crisis, it is imperative for businesses to make the right public relations (PR) decisions in a timely manner. At the onset of the engagement, Orenda Software Solutions sought to equip its business customers with a powerful solution capable of analyzing large volumes of social media data to provide executives with timely insight toward appropriate PR responses.
Orenda Software Solutions is using cognitive technology from IBM to analyze large volumes of unstructured social media data in real-time. The new solution correlates its analysis with current PR research to help executives make informed decisions and use the right messaging at the right time.
By using cognitive technology from IBM to analyze large volumes of social media data, Orenda Software Solutions has enabled its customers to retain influence over their brands online, including during a PR crisis. The client anticipates that its new solution will strengthen PR decisions and help businesses maintain healthy relationships with their customers.
© Copyright IBM Corporation 2017. 1 New Orchard Road, Armonk, New York 10504-1722 United States.
Produced in the United States of America, October 2017.
IBM, the IBM logo and ibm.com are trademarks of International Business Machines Corp., registered in many jurisdictions worldwide. Other product and service names might be trademarks of IBM or other companies. A current list of IBM trademarks is available on the web at “Copyright and trademark information” at https://www.ibm.com/legal/copyright-trademark.
This document is current as of the initial date of publication and may be changed by IBM at any time. Not all offerings are available in every country in which IBM operates. THE INFORMATION IN THIS DOCUMENT IS PROVIDED “AS IS” WITHOUT ANY WARRANTY, EXPRESS OR IMPLIED, INCLUDING WITHOUT ANY WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND ANY WARRANTY OR CONDITION OF NON-INFRINGEMENT. IBM products are warranted according to the terms and conditions of the agreements under which they are provided.