Business Challenge

To help its clients in the healthcare industry maximize return on marketing spend, Influence Health scores existing and potential patients on the likelihood that they will need specific healthcare services, increasing client revenues and driving higher response rates.

Transformation

Influence Health builds and runs sophisticated propensity models that can analyze 195 million patient records and predict the likelihood that each prospect will need specific healthcare services, such as medical procedures or courses of treatment for particular diseases.

Benefits

Influence Health has seen an improvement of up to 800 percent in identifying patients and prospects who are at the greatest risk from over 100 common diseases. Such insights help the company's clients boost response rates for healthcare campaigns and increase engagement that promotes wellness.

Solution Category

  • IBM Hybrid Cloud
  • Solution Components