IBM Watson Analytics helps us make sense of the complexity of what we do, so that we can leap ahead of competitors in our industry.

—Baltazar Ozonek, Head of Marketing Technology, GroupM,

Business Challenge story

To succeed, marketing campaigns must deliver the right message at the right time, via the right channel. But when is the right time and what is the right channel? GroupM aims to help clients find out.


GroupM applies machine learning to take the complexity out of marketing campaigns, driving better decision-making around where and when to place ads to lift conversion rates dramatically.


As a result of using Watson Analytics, GroupM can have more time to spend carrying out the optimizations, and they can serve more clients with the same headcount. Critically, this time saving doesnt come at a cost to their clients;in fact, the opposite is true, and they can deliver much more accurate recommendations in significantly less time.

Solution Category

  • IBM Hybrid Cloud
  • Solution Components

    • Watson Analytics