We began thinking about data first and how we could be utilizing our data assets more effectively to bring speed to value and capture the business outcomes without the need of focusing on the technology.

Nik Green, Director of Business Intelligence and Data Management, Delhaize America

Business Challenge story

Delhaize America wanted to do some experimentation with Big Data, but as a supermarket business, it didn’t have the skills or resources to do so. From a business standpoint, Delhaize America has very strong local retailers, but believed there was a better way to work with internal and external data to innovate within its company.


Partnering with IBM for its technology needs, Delhaize America is using IBM Cloudant®, IBM Db2 Warehouse on Cloud and BigInsights® on Cloud to improve customer engagement and loyalty, boost supply chain efficiency, and usher in a new era of “data first” thinking.


When Delhaize America goes at a problem from a business perspective, the company can focus on the problem and remove the technology side from the equation, because of its partnership with IBM. It’s changed the dynamic of how the company goes to market.

Solution Category

  • IBM Hybrid Cloud
  • Solution Components

    • Db2
    • Nurture Love Growth Engine DB2 Whouse on Cloud - EAL00110627