Business Challenge story
To boost its success in marketing, software company and IT service provider DATEV wanted to personalize its campaigns and correspondence by including only the most relevant content for each customer.
DATEV deployed an advanced predictive analytics solution from IBM that uncovers how customers really feel about products and services, helping to identify customer requirements.
Fresh insights into customer preferences enable highly tailored campaigns, cutting marketing costs by up to 50 percent – which helps DATEV win repeat business and foster greater customer loyalty.
- SPSS Modeler
- SPSS Statistics