With the IBM SPSS solution, we can now instantly narrow down target audiences by 50 percent.

—Manuel Haas, Senior Specialist Customer Intelligence, DATEV,

Business Challenge story

To boost its success in marketing, software company and IT service provider DATEV wanted to personalize its campaigns and correspondence by including only the most relevant content for each customer.

Transformation

DATEV deployed an advanced predictive analytics solution from IBM that uncovers how customers really feel about products and services, helping to identify customer requirements.

Benefits

Fresh insights into customer preferences enable highly tailored campaigns, cutting marketing costs by up to 50 percent – which helps DATEV win repeat business and foster greater customer loyalty.

Solution Category

  • IBM Hybrid Cloud
  • Solution Components

    • SPSS Modeler
    • SPSS Statistics