CDW Corp.

Boosting sales and deepening customer engagement with IBM Global Financing

When a customer faced a unique challenge in acquiring new technology, CDW turned to IBM® Global Financing to structure a 36-month lease designed to help the IT provider avoid upfront cash outlays, reduce overall customer costs, finance additional services, expand the engagement and deepen the ongoing business relationship.

Business challenge

CDW Corp. faced a unique challenge: a customer wanted to purchase technology that would be unavailable after year end, but budget constraints prevented additional expense during the ongoing financial year.


Structuring a 36-month lease, IBM Global Financing assumed ownership of the equipment and offered a scheduled exit from the contract on the customer’s desired timeline.

Results Wins a key deal
and meets a critical customer deadline
32% larger sale
with a lease that also helps free budget for additional services
15% reduction in customer cost
and no upfront payment required
Business challenge story
A unique financing challenge

As a multi-brand provider, CDW teams with top IT companies to deliver the technology solutions today’s business, government, education and healthcare leaders demand. The organization, an IBM Platinum Business Partner, offers products and services spanning the complete IBM offering portfolio and maintains a dedicated team of experts to work closely with onsite IBM representatives in meeting its customers’ evolving needs.

In 2017, a customer in the entertainment and gaming industry presented CDW with a unique challenge. The gaming provider needed to invest in new technology, but faced budget constraints that prevented an unplanned purchase within the ongoing financial year. “The customer could not take possession of the assets in 2017, but the devices would not be available after year end, so there was a real catch-22 involved,” says Michael Thies, Manager – IBM Software Practice at CDW.

IBM Global Financing is a resource that every single IBM Business Partner needs to investigate. It has helped our business grow tremendously. Michael Thies Manager – IBM Software Practice CDW Corp.
Transformation story
The right technology without upfront payments

To better understand the gaming company’s requirements and help structure a funding solution, CDW engaged IBM Global Financing. “The first thing the customer brought up was not having budget available,” says Thies. “That immediately caused us to start thinking creatively and say, ‘We have a partnership with IBM Global Financing. How about we start a dialogue?’”

In discussions with the customer, CDW and the IBM Global Financing team discovered that the organization only planned to use the technology platform for three years. IBM Global Financing resources suggested a 36-month lease that passed title ownership for the assets to IBM Global Financing—enabling the customer to avoid an upfront cash outlay—and offered a scheduled exit on the desired timeline.

Pleased with the financing structure, the gaming provider signed on with CDW for the proposed solution. “It was a big win,” says Thies. “It was an expansion of what we’re doing with this particular customer and, ultimately, helped us build a better relationship.”

Results story
Larger sales and deeper customer connections

IBM Global Financing helped CDW provide the technology solution its customer needed within the given timeframe and structure an agreement that enabled the gaming company to acquire additional IBM services. Taking on the upfront costs for services to be provided in the second and third years of the contract, IBM Global Financing extended the initial scope of the customer’s solution while increasing the size of the sale for CDW by 32 percent.

Plus, with the three-year lease, the gaming provider paid 15 percent less than it would have if it had purchased the same products and services outright. By spreading the payments across 36 months, the financing structure also frees up funds for the business to invest in other areas. 

The IBM Global Financing partnership offers CDW a critical resource for engaging with customers going forward. “When we go in with IBM Global Financing, our customers see us as a more valuable Business Partner,” says Thies. “It’s just a great tool we can add to have those deeper conversations, especially with a CFO.”

CDW also appreciates the ongoing education its association with IBM Global Financing provides. IBM Global Financing resources regularly offer onsite training and guidance to keep CDW sellers up to speed on strategic financing structures. “IBM Global Financing is a resource that every single IBM Business Partner needs to investigate,” sums up Thies. “It has helped our business grow tremendously.”

CDW Corp. logo
CDW Corp.

Founded in 1984 and headquartered in Vernon Hills, Illinois, CDW is a multi-brand technology solutions provider. The Fortune 500 company maintains a broad portfolio, offering stand-alone hardware and software products as well as delivering fully integrated security, cloud, data center and networking solutions. Approximately 8,700 CDW employees in 26 locations serve business, government, education and healthcare organizations throughout the US, Canada and the UK.

Take the next step

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Produced in the United States of America, September 2018.

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The performance data and client examples cited are presented for illustrative purposes only. Actual performance results may vary depending on specific configurations and operating conditions. THE INFORMATION IN THIS DOCUMENT IS PROVIDED “AS IS” WITHOUT ANY WARRANTY, EXPRESS OR IMPLIED, INCLUDING WITHOUT ANY WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND ANY WARRANTY OR CONDITION OF NON-INFRINGEMENT. IBM products are warranted according to the terms and conditions of the agreements under which they are provided.

IBM Global Financing offerings are provided through IBM subsidiaries and divisions worldwide to qualified commercial and government clients. IBM Global Financing lease and financing offerings are provided in the United States through IBM Credit LLC. Rates and availability are based on a client’s credit rating, financing terms, offering type, equipment and product type and options, and may vary by country. Non-hardware items must be one-time, non-recurring charges and are financed by means of loans. Other restrictions may apply. Rates and offerings are subject to change, extension or withdrawal without notice and may not be available in all countries. IBM and IBM Global Financing do not, nor intend to, offer or provide accounting, tax or legal advice to clients. Clients should consult with their own financial, tax and legal advisors. Any tax or accounting treatment decisions made by or on behalf of the client are the sole responsibility of the client. For IBM Credit LLC in California: Loans made or arranged pursuant to a California Financing Law license.