Business Challenge

Following a large-scale acquisition, AB InBev was tasked with finding a way to reliably and securely migrate a vast amount of data from multiple mission-critical systems in a very fast, cost-efficient and risk-free way. Traditional storage replication technologies were considered but not feasible as heterogeneous, incompatible storage systems were in play.


AB InBev turned to IBM Aspera for its High-Speed Transfer Server software to reduce the risks associated with large-scale data migrations and provide incredible time savings. Aspera Console was also incorporated to provide visualizations and data insights.


75% less time to migrate

Per terabyte migrated, with data migrations saving valuable costs by freeing up its staff to focus on other areas

Assured data quality

With highly reliable data transport to minimize the risk of any rollbacks project delays

Full transfer visibility

Of the entire environment with data-driven insights to identify sub-optimal configurations for AB InBev to enhance in real-time

Business Challenge Story

Integrating massive amounts of data post-acquisition

Following the acquisition of SAB Miller in October 2016, AB InBev was faced with the complex challenge of how to integrate vast amounts of data from multiple data centers in various regions. Data center migrations always present a significant amount of complexity, raising questions around how to integrate different production environments in a minimal amount of time. There is also a risk that data can be lost or only partially transferred during the migration.

As its global lead enterprise architect, Manu Boudewyn was looking for solutions that would help AB InBev with its major data center consolidation and relocation activities, covering hundreds of business-critical applications and petabytes of data.

“Data center and cloud migrations typically bring a variety of challenges and their complexity is often underestimated,” he says. “Besides the challenging network coexistence problems we typically encounter, technology architecture foundations are heterogeneous and both infrastructure and application service providers change during the migrations, which further amplifies the complexity.” 

In support of its industrialized and proven migration methodology, AB InBev required a proven solution for all of its tier 1 applications that could provide a sustainable, high-speed connection between data centers without causing business disruption, even when over 15 network devices from a variety of infrastructure providers are in the data path simultaneously supporting critical business transactions.

“In digital transformation, every second matters and business outages – especially for global companies – can be incredibly painful. Because of these challenges, we’ve always been architecting to ensure maximal business continuity, irrespective of the circumstances,” added Boudewyn.  

Transformation Story

Data migrations in a fraction of the time

To reduce the complexity involved in data migration and ease the burden on staff, AB InBev deployed elements from the robust and scalable Aspera transfer stack, giving staff access to a solution that guarantees performance irrespective of transfer distance, file size or volume, and network conditions.

Aspera High-Speed Transfer Server enabled AB InBev to transfer an unlimited number of files of any size concurrently, while server administrators had access to a powerful set of management features – such as the ability to adjust bandwidth targets and configure granular access control settings – throughout the migration process. 

Furthermore, Aspera Sync provided high-performing and scalable file replication and synchronization while business operations remained online, enabling AB InBev to scale its processes up and out for maximum performance over wide area networks. This software helped the company deal with an extremely high number of small (unstructured) objects, while also using the same technology for shipping big Oracle datafile stores.

AB InBev also incorporated the Aspera Console for full visibility into its transfer environment, providing visualizations of data usage and valuable insights into the performance of individual data transfers. Aspera Console enabled AB InBev to pinpoint peaks and troughs in speed and assist with troubleshooting by identifying any sub-optimal configurations in order to optimize the process. Finally, it also helped AB InBev plan its migrations more accurately.

“Both in Latin America and Europe we’ve been successful in using IBM Aspera, even for non-traditional use cases,” says Boudewyn. “I’ve studied Aspera’s high-speed data transfer technology and adaptive secure transfer protocol in detail and followed the product’s evolution closely over the past few years – even before the IBM acquisition. The technology, along with the company’s heritage of working with international media and broadcasting companies and other time-critical content providers, were key factors. 

“Aspera has provided us with some great architecture capabilities – most notably their adaptive rate controller and unique high-speed FASP protocol which have proved to be key enablers to helping us accelerate big data movements whenever time is of the essence.”

Results Story

A completely reliable process that takes a fraction of the time

AB InBev has transformed the way it migrates large quantities of data, using the Aspera stack to minimize time and risk. Before deploying Aspera technology, it typically took 2.5 hours for AB InBev to transfer a 1TB environment and data was frequently only partially transferred, or there were other issues around data quality. With Aspera, 1TB took less than half an hour to transfer in their recent use case, equating to approximately 75% in time savings on average – with the added benefit of significantly reducing risk and ensuring delivery. 

Following some careful customization and fine-tuning, AB InBev has been able to transfer hundreds of SAP and non-SAP business applications all within the shortest amount of time. For example, they reliably transferred up to 75TB concurrently during their peak migration windows in just 29 hours (quality assurance inclusive).  Under heavy usage with other network traffic running on its 10 Gbps network, AB InBev achieved transfer speeds up to 6.9Gbps to fully utilize the remaining bandwidth and accommodate the other traffic.  

“Along the path we still faced various challenges while transferring millions of files over a seven-month period. Working over weekends to ensure minimum downtime, with only a 24-hour maximum outage window, Aspera’s committed product management team was integral in helping us isolate any issues as we moved along our challenging journey. We’re looking forward to teaming up with Aspera again in the near future whenever petabytes are in play.”

Aspera has provided us with some great architecture capabilities – most notably their adaptive rate controller and unique high-speed FASP protocol which have proved to be key enablers to helping us accelerate big data movements whenever time is of the essence

Manu Boudewyn, Enterprise Integration Architect, Anheuser-Busch InBev


Anheuser-Busch InBev

Anheuser-Busch InBev (AB InBev) is the world’s largest brewing company and one of the fastest moving consumer packaged goods organizations. Headquartered in Belgium, AB InBev is a $55B worldwide business, comprising a portfolio of nearly 500 global and regional beer brands across 100 countries. These include notable brands such as Stella Artois, Budweiser, Corona, Leffe, Beck’s, Hoegaarden and Brahma, as well as multiple leading craft beers. 

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