Business Challenge story
AMC Networks needed to fully understand audience behavior in a multi-channel world.
AMC Networks uses IBM Analytics solutions with various departments to extract insights into audience preferences and viewing patterns, helping to make smarter scheduling and data-driven marketing decisions.
AMC Networks extracts in seconds audience data insight. AMC increased video-on-demand service views with IBM Analytics.
- SPSS Modeler
- InfoSphere DataStage
- InfoSphere Master Data Management Server