An average television campaign puts on the air in excess of 2,000 promos, it’s borderline impossible to manually achieve the best performance for those promos. But of course with business intelligence processing data, it is a natural task for us to do.

—Vitaly Tsivin, SVP Business Intelligence, AMC Networks,

Business Challenge story

AMC Networks needed to fully understand audience behavior in a multi-channel world.

Transformation

AMC Networks uses IBM Analytics solutions with various departments to extract insights into audience preferences and viewing patterns, helping to make smarter scheduling and data-driven marketing decisions.

Benefits

AMC Networks extracts in seconds audience data insight. AMC increased video-on-demand service views with IBM Analytics.

Solution Category

  • Cognitive
  • IBM Hybrid Cloud
  • Solution Components

    • SPSS Modeler
    • InfoSphere DataStage
    • InfoSphere Master Data Management Server