Business challenge

How could Carhartt release employees from low-value tasks, enabling them to focus on strategic activities?


Carhartt is working with IBM Services to transform into a purely digital business, replacing manual ways of working with cutting-edge IBM and SAP solutions.



employees to focus on strategic projects


profitability and efficiency

Lays the foundation

for further digitization of the business

Business challenge story

Streamlining the business

Carhartt’s senior management team realized that its employees were often busy with repetitive, low-value administrative tasks. Clearly, it would be better to assign these talented people to focus on strategic initiatives that help move the business forward. Carhartt decided it was time to review its processes, and look for ways to streamline ways of working.

By reducing the administration workload and going fully digital, the company would release its internal resources for more valuable, pro-active tasks. To meet its aim, Carhartt wanted to eliminate slow, non-digital processes, driving greater operational productivity and efficiency across the business.

Transformation story

Finding the right fit

Carhartt joined forces with a team from IBM Services to replace its manual processes with fully-digital business operations, supported by IBM and SAP solutions. The objectives were to redesign workflows to take advantage of integrated digital systems that would reduce operational costs, enable error-free processes, and cut IT administration.

As part of this new digital landscape, Carhartt deployed a wide range of enterprise solutions, and their portfolio includes IBM WebSphere® Commerce, IBM Watson™ Insights, SAP Apparel and Footwear ERP, SAP Business Warehouse, SAP Process Integration and Salesforce CRM.

The IBM Services team helped the company with thought leadership IBM Services now maintains, manages, develops and extends the company’s enterprise applications, releasing precious time for Carhartt’s team to focus on business innovation.

Results story

Empowering employees

By teaming up with IBM Services to deploy and support IBM and SAP solutions, Carhartt’s employees can focus on critical strategic business projects.

Because staff can now move away from repetitive administrative tasks and devote their time and skills to higher-value activities, Carhartt is in a better position to boost profitability and efficiency.

Following the successful outcome of this project with IBM, Carhartt is looking forward to continuing the collaboration with IBM Services, to keep innovating and digitizing the business. 


Founded in Dearborn, Michigan, in 1889, Carhartt manufactures durable, high-quality work clothes. With global operations in North America (US, Mexico), and Europe, Carhartt employs more than 4,000 people.

Solution components

  • GBS AD&I - EA - SAP
  • IBM Global Business Services
  • IBM-SAP Alliance
  • SAP Apparel & Footwear
  • SAP NetWeaver Business Warehouse
  • Websphere Commerce Managed Hosted Legacy

Take the next step

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