Business Challenge Story
To better enable synergies between its 14 gifting brands, create greater business agility, and reach its goal of becoming one of the Top 10 among Internet Retailer Top 500 companies, 1-800-FLOWERS.COM, INC. needed to replace multiple, diverse, siloed e-commerce systems with a unified technology platform.
1-800-FLOWERS.COM teamed with IBM to implement IBM WebSphere® Commerce for two of its gift food brands as an initial proof of concept for the platform. The site, thepopcornfactory.com has seen a consistent rise in conversion since its November launch. Using knowledge gained from this first rollout, the company will take a greater role in transitioning most of its other brands to the new platform over the coming year.
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