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Turn data into engagement

For 30 years, IBM has helped the Masters become a smarter business, engaging fans by turning decades of data into an award-winning digital experience. Discover how possibilities grow when business becomes smarter.
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News
Explore how AI brings new depth to the 90th Masters Tournament
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Services
Drive smarter decisions with modern data architecture and governed AI
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Solutions
See how intelligent AI agents integrate with your systems to simplify work
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Insights
Activate AI agents and scale real value through measurable progress

Smarter business. Real impact.

US Open

To help the USTA stay on the cutting edge of customer experience, IBM Consulting® works side by side with the USTA digital team to transform a massive volume and variety of US Open data into content and insight that informs and engages fans.

14M
World-class digital experiences for more than 14 million fans around the globe
7M
IBM captures and analyzes more than 7 million data points throughout the tournament
Explore how the US Open is becoming a smarter business
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Save 30% on select IBM products
Shop deals on smart solutions that are easy to deploy and even easier on the wallet—until 15 April 2026!
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Enterprise technology

From next-generation AI to cutting-edge software, our deep expertise across industries can help you reinvent how your business works in the age of AI.
AI productivity

Automate work and drive smarter decisions with intelligent agents and applications

 Data management

Unify and govern your data to power trusted, real‑time AI across the enterprise

 Security and governance

Unify security, compliance and resilience to protect your most critical data​ and scale with confidence

 Integration and resilience

Build a connected, resilient foundation for the agentic enterprise

 Hybrid infrastructure management

Modernize and manage hybrid cloud with confidence

 AI models

Get started with cost-efficient AI models, tailored for business and optimized for scale

 Analytics

Support data-driven decisions for your business

 Consulting

Engage with IBM Consulting® to design, build and operate high-performing businesses
Training for what's next
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Professional training

Explore flexible courses and certifications to deepen your skills and prepare for new challenges.

 Strengthen your expertise
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Foundational skills

Develop essential skills, unlock new possibilities and get ready for the next stage of your career.

 Start shaping tomorrow
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Student pathways

Elevate your career readiness with learning paths and courses on the skills shaping tomorrow’s jobs.

 Begin your success journey

Stay connected

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