Perspectives

Great oaks from acorns grow – why choosing the right technology partner from the get-go is crucial to a startup’s long-term success

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No man is an island. It takes a village to raise a child. Many hands make light work. There are numerous sayings incorporated into our daily language that highlight the importance of teaming. Of interest here is the fact that these sayings apply not only to our personal lives but are valid in all sorts of domains including business. Take the startup organisation, its founder an entrepreneur taking the risk to start a new venture. Whether the startup is focused on technology or not, technology and the choosing the right technology partner will be key to the entrepreneur and the startup’s success. Teaming with a trusted technology partner can hugely accelerate a startup’s path to growth and it’s here that the IBM Startup program can act as the differentiator for successful startups.

With a program devised to accelerate growth and support new businesses with access to the same technology used by established enterprises, the IBM Startup program is built on the following principles.

  1. Unlock the full potential of the cloud
  2. Infuse Data/AI, Automation and Security
  3. Access new customers for growth

In the video below, I outline some of the key benefits of the IBM Startup program.

Startups can avail of the IBM Startup program and have access to IBM technology and enablement with ease – you’ll find details of the program online here. Tech startups in particular will be interested in the code patterns provided by IBM’s developer advocates as part of the program – think of code patterns as solutions to issues that our developer advocates have recognized as common use cases across multiple industries. Finally, co-marketing and sales enablement support from IBM will appeal to all types of startup, whether tech focused or not. Combining the elements above should set any new business up for long-term success with a technology partner that’s vested in growing your business.

The entrepreneur or startup that chooses IBM as a technology partner while focussing on their core business is off to a sound start. Per the sayings in my opening paragraph, you’re more likely to succeed if don’t go it alone. Need proof? You can learn more about Verijet’s use of IBM Cloud via the startup program here. IZICAP is another great startup showcase with a published use case here. You can learn more about the qualifying criteria for the program on the How to Startup with IBM page. Joining the program couldn’t be easier, simply select the Join Startup with IBM option and complete your application online – we’d love to hear from you if you’re a new business in need of a technology partner. Build what’s next and startup with IBM.

CTO - Partner Ecosystem, Ireland

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