Vivian Braun

By Vivian Braun and Elena Ghit on 23 May, 2019

Hyper-localised retail: Stay relevant with local data

Originally published in Essential Retail. Modern consumers have drastically changed the retailing landscape as their expectations can be instantly satisfied across multiple channels and locations. As a consequence, proximity and relevance are key to retailers seeking to keep their competitive edge and delight their shoppers through unique in-store experiences. Retailers aim to achieve efficiency and […]

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